Role Description:

The Platform Specialist is responsible for day-to-day management of Paid Search campaigns and data analysis. Specifically, the Platform Specialist will drive strategic planning and execution of campaigns and will help to drive analytical output through using prioprietary insight and data tools. SEM Strategies are managed across the following tasks: Keyword research and inventories set up, campaign and ad group structure set up, ad copies write-up, insights and analysis for on-going optimization and daily bidding, A/B or multi-variate testing, Landing Page Optimization, etc.

This role will be embedded in the OMD international team, who are responsible for handling global and regional client relationships within the OMG network. The platform specialist will be excetuing multi-market campaigns and analysis. Day to day working with regional markters, broader OMD teams and media partners from different markets.

Business Responsibilities:

• Manage performance based advertising campaigns for well-known global brands.
• Develop expert SEM strategies, implementation and consultancy for client projects.
• Manage client relationships and provide timely communications to clients for strategies, optimisation and insights.
• Participate in regional presentations, conference calls to assist counterpart teams in other regions around the world.
• Responsible for effectively managing SEM best practice by implementing strategies and performing post implementation analysis.
• Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve optimizations.
• Provide support to Platform Managers in preparing and researching the latest trend of organic and paid search algorithms
• Notify Platform Manager of any account issues with KPI performance and strategies for resolution for SEM
• Lead communication with teams across OMD as appropriate, and provide consultative services to assist with business and account development.
• Communications regarding the account as needed with appropriate engine, partners, and vendors.
• Format reports and provide top-line insights for on-going reports and post-buy analysis.
• Provide new business support to Platform Directors by completing case studies.
• Understand metrics and KPIs of account and continually suggest optimizations to improve visibility, traffic and conversion.
• Develop knowledge of client’s business, competition and latest industry news and trends.

Skills and Behaviours:

• Strong logical thinking and analytic skills.
• Effective time management skills with an ability to multitask and prioritize
• Detail-oriented
• Able to produce high quality work within a fast paced, dynamic environment
• Excellent verbal and written communication skills
• Understanding of web analytic metrics
• Proficient in Excel and PowerPoint
• Shows interest and engages in non-search disciplines’ social, and display apart from SEM
• Develops knowledge of client’s business, competition and latest industry news and trends
• Knowledge of Marin and/or Doubleclick for search tools and SEM bidding software
• Knowledge of Facebook Power Editor

Qualifications and Other Relevant Information:

• Bachelor’s Degree preferred
• 2-4 years relevant SEM experience or experience as a Data Analyst
• Prior experience in a media agency
• Has experience in working across Asian markets and languages

Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.

Working Location: Cyberport (數碼港), Hong Kong

Send your resume, expected salary, and date of availability to: omghk.hr@OmnicomMediaGroup.com.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

About Us

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.

About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.

Learn more: www.resolutionmedia.com