Senior Digital Analytics Analyst
MRM//McCann
- Company Industries:Others
Job Information
- Post Date:2016-09-19
- Career Level:Senior
- Location:Not Specified
- Salary:Salary provided
- Employment Type:Full Time
- Job Function:Product Management / Business Analyst Marketing - Direct Marketing Marketing - Market Research  
- Benefits:Five-day work week Medical insurance
Job Description
You should be a self-starter who thrives in a fast paced environment. You will join a unique team which provides a small business working style within a large organisation framework.
Duties include:
- Monitor and measure the performance of client websites and online marketing activities across paid, owned and earned media channels, interpret and analyze website / digital campaign / ecommerce / media performance data
- Account & Project management across various APAC markets to ensure timely client deliveries
- Determine key metrics that are relevant to the clients business, marketing and media goals
- Apply insights to develop optimization and strategic recommendations
- Create reports that include written and rich graphical representation of analysis, and present them to internal and Client teams
- Stay on top of digital marketing, advertising technology and analytics industry trends
Skills Requirements:
- Must have paid, owned, and earned digital analytics experience (digital media, online video, mobile, website, social analytics, etc).
- Must have strong experience in using Omniture SiteCatalyst, Adobe Test & Target, Google Analytics
- Preferred experience also includes DoubleClick For Advertisers, Google Tag Manager, and Tableau
- Must be able to drive and proposal channel measurement & optimization strategy that align with marketing/business objectives
- Must have ability to utilize advanced Excel features
- Must have strong understanding of digital marketing, digital media, digital channels and metrics
- Knowledge and experience of CRM a plus
Job Requirements:
- Minimum 2-4 years of hands-on digital analytics experience
- Experience with managing Client relationships & regular Client interaction
- Strong presentation skills to clients and internal stakeholders
- Good planning skills – and with a well organised approach to deliverables
- Analytical rigor & strategic thinking ability
- Must have the ability to learn new concepts, software applications and reporting consoles quickly
- Bachelors degree required preferably in business, economics, mathematics, or statistics
- Excellent English (Native or Strong Fluency)
Applicant must be able to provide resume & possibly report samples upon request.
Company Info
We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.
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