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Senior Digital Analytics Analyst

MRM//McCann

  • Company Industries:Others

Job Information

  • Post Date:2016-09-19
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Product Management / Business Analyst  Marketing - Direct Marketing  Marketing - Market Research  
  • Benefits:Five-day work week  Medical insurance

Job Description

You should be a self-starter who thrives in a fast paced environment. You will join a unique team which provides a small business working style within a large organisation framework.

Duties include:

  • Monitor and measure the performance of client websites and online marketing activities across paid, owned and earned media channels, interpret and analyze website / digital campaign / ecommerce / media performance data
  • Account & Project management across various APAC  markets to ensure timely client deliveries
  • Determine key metrics that are relevant to the clients business,  marketing and media goals
  • Apply insights to develop optimization and strategic recommendations
  • Create reports that include written and rich graphical representation of analysis, and present them to internal and Client teams
  • Stay on top of digital marketing, advertising technology and analytics industry trends

Skills Requirements:

  • Must have paid, owned, and earned digital analytics experience (digital media, online video, mobile, website, social analytics, etc).
  • Must have strong experience in using Omniture SiteCatalyst, Adobe Test & Target, Google Analytics
  • Preferred experience also includes DoubleClick For Advertisers, Google Tag Manager, and Tableau
  • Must be able to drive and proposal channel measurement & optimization strategy that align with marketing/business objectives
  • Must have ability to utilize advanced Excel features
  • Must have strong understanding of digital marketing, digital media, digital channels and metrics
  • Knowledge and experience of CRM a plus

Job Requirements:

  • Minimum 2-4 years of hands-on digital analytics experience
  • Experience with managing Client relationships & regular Client interaction
  • Strong presentation skills to clients and internal stakeholders
  • Good planning skills – and with a well organised approach to deliverables
  • Analytical rigor & strategic thinking ability
  • Must have the ability to learn new concepts, software applications and reporting consoles quickly
  • Bachelors degree required preferably in business, economics, mathematics, or statistics
  • Excellent English (Native or Strong Fluency)

 

Applicant must be able to provide resume & possibly report samples upon request.

 

Company Info

We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.

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