Our client is a luxury skincare brand and they are looking for a Regional CRM Manager to support the rapid business growth in Asia. Reporting to Regional Marketing Manager and you will be responsible for:

RESPONSIBILITY

• Define and drive Asia CRM strategy working with Global CRM to ensure they are align
• Drive analyses using CRM data (most linked product, product path) and make recommendations and/or provide insights on customer behaviors that potentially impact the business
• Develop and provide budgetary planning guidelines for CRM activities based on segments, life-cycle and ROI
• Provide Monthly Report on CRM KPIs, CRM activities, and key findings
• For key launches, provide benchmarks of historic product launch for recruitment, targeting and messaging to optimize response rate
• Quarterly report on Best Practice in CRM amongst Asian markets

REQUIREMENT

• University Degree, preferably in Marketing or Business Administration related area
• Over 10 years experience in local CRM role (Preferably in the cosmetic industry, luxury retail experience. Previous regional experience would be a plus)
• Independent, results driven and self-motivated
• Analytical and investigative mind, good with numbers
• Possess expertise in customer database and analytics
• Strong communication skills both written and verbal to be able to federate
• Creative, flexible and well organized
• Passion for consumer research or insights generation
• Positive attitude, passionate and good influencing skills
• Digitally savvy and strong interest in social trends is a plus
• Fluent in English and Mandarin is a plus