Senior Manager, Brand PR - APAC

Luxury Hotels International of Hong Kong Limited

Company Industries：Hospitality / Catering

Job Information

Post Date：2017-01-03
Career Level：Middle
Location：Not Specified
Salary：Salary provided
Employment Type：Full Time, Permanent
Job Function：Strategic Planning Marketing - Brand / Product Management Marketing - Marketing Communication
Benefits：Dental insurance Five-day work week Life insurance Medical insurance Performance bon

Job Description

JOB SUMMARY

As an integral part of the brand, marketing, sales and consumer insights discipline, Public Relations is a strategic function, and encompasses the actions we take to influence our external guests, company and community-at-large. Publicity, promotion and civic involvement are all means to accomplish the goal of enhanced brand and business perception when aligned with marketing objectives, enhanced business.

All consumer PR activities must be integrated into the continent’s overall BMSC plan with a focus on brand communications and the customer loyalty function and must parallel the primary revenue objectives of the hotels/ resorts/ brands and parent company.

The consumer public relations’ philosophy and culture must be paramount in all activities and showcase the strength of our brands.

To guarantee success in this function, the ideal candidate is above all a leader, team player and strategic thinker. They must have a solid understanding of the travel industry; brand PR and marketing; reputation management; strong media relations skills plus well-established relationships in the media/ social media world; excellent written and spoken abilities in English (good spoken and written proficiency in Mandarin would be a plus); outstanding communication abilities; possess regional sensibilities; budgeting abilities and outstanding planning skills; and the ability to successfully multi-task duties while prioritizing property personalities, marketing challenges and management issues at numerous properties simultaneously. The senior manager of brand PR must be able to leverage successes to positively influence consumers.

The senior manager of brand PR is also responsible for the planning, strategy and execution of a holistic consumer public relations campaign.

CANDIDATE PROFILE

Education and Experience

Formal training in Public Relations, a university degree or equivalent experience in public relations, communications or journalism.
Eight years minimum in public relations.
Consumer public relations experience/ corporate travel industry experience.
Experience in public relations agency is a plus.

Skills and Competencies

Solid strategic planning and budget setting abilities.
Travel, hospitality, consumer goods industry or luxury goods background in public relations.
Solid understanding of the print, electronic, broadcast and social arenas.
Proficiency with Excel, PowerPoint and Word computer programs.
Extensive knowledge of global and China social media platforms.
Excellent English writing skills and oral proficiency.
Good spoken and written language in Mandarin would be a plus.
Solid understanding of the hotel business and/or travel industry.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Company Info

It’s a powerful feeling, to belong. It’s inspiring people to do more than they thought they could. It’s leading the way by rolling up your sleeves to accomplish a common goal. It’s taking a passion and turning into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.

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