KEY RESPONSIBILITIES

• Build and execute seasonal marketing strategies utilizing global seasonal campaigns tailored to specific Asia Pacific needs.
• Work with creative and sales teams to ensure development of territory specific campaign imagery, which include seasonal advertising, in-store, event imagery and digital needs.
• Ensure that regional programs adhere to the brands global direction and standards.
• Leverage and maximize regional content within Asia Pacific community through all marketing channels.
• Accountable for building, aligning and managing yearly marketing budget.
• Ensure licensees and distributors are investing in marketing per the contractual agreements and allocation their dollars effectively.
• Manage territory specific print and digital advertising budgets.
• Negotiate and execute yearly media buys & added value.
• Maintain and build relationships with key media.
• Product Placement with Asia Pacific print and social publications.
• Develop and manage Facebook Asia Pacific page