About the position:

The Digital Analytics Manager contributes to the execution and development of digital marketing and eCommerce strategies across the Asia Pacific region by delivering data-driven insights that drive performance and digital media investment decisions.  As a member of the regional Digital Marketing and eCommerce team, the role provides support to the regional team and markets through regular and ad-hoc reporting, analysis and optimization plans.  The position reports to the Digital Marketing and eCommerce Director, Asia Pacific.

Job Responsibilities:

• Define, monitor and implement the digital analytics framework for the Asia Pacific region
• Understand consumer and website behavior across all digital media channels to develop attribution models that drive media investment decisions
• Provide weekly, monthly, seasonal/campaign reporting with actionable analysis and recommendations
• Drive core insights from the data to suggest, create and execute multivariate or a/b tests that drive fundamental improvements to site experience
• Liaise between market digital teams and regional Business Intelligence to ensure reporting requirements are understood and delivered
• Provide training markets and internal regional teams on how to use third party digital analytics tools
• Present key findings of reports, including actionable insights for key stakeholders, including customer profiling data to feed into marketing plans

Job Requirements:  

• Degree holder with minimum 3 years’ experience in digital analytics
• Demonstrate mid-level knowledge of the full digital media mix including:

o    SEM/PPC
o    SEO, content and native advertising
o    Programmatic display
o    Social media – including Asia specific platforms

• Advanced experience with enterprise level digital analytics platforms such as Adobe Analytics
• Knowledge of Advanced Excel and VBA programming
• Experience of building statistical models (logistic, regression, clustering etc)
• Experience in SAS, SPSS or CRM Database is highly preferred 
• Demostrate ability to manage expectations and influence across markets, both internally and with agency partners
• Able to work independently and complete projects within required timeframes
• Ability to make tough, informed decisions quickly to keep performance on track

SHINE WITH US. 

We want to become the world’s most loved jewelry brand. Come join us.

Due to the high volume of applications, only shortlisted candidates will be notified. If you are not contacted by us within 6 weeks, please consider your application unsuccessful. All data collected would be used for recruitment purpose only.