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Manager, Channel Marketing (Digital Marketing) - Insurance

Zebra Strategic Outsource Solution Ltd

  • Company Industries:Human Resources Management/Consultancy

Job Information

  • Post Date:2017-01-23
  • Career Level:Middle
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Retail Banking  Product Management / Business Analyst  Others  

Job Description

  • Drive the company customer management strategy to identify business opportunities for maximizing the sales penetration of company existing customers and meet the annual VoNB / ANP / OPAT targets;
  • Formulate and execute Automated Marketing and Content Management strategies applicable in maximizing up-selling or cross-selling opportunities to existing customers for effective execution;

 Roles and Responsibilities:

  • Deliver customer value management objectives (annual VoNB / ANP / OPAT targets) and priorities in line with Propositions and business strategy to deepen relationship with customers, concentrating on building value and creating a superb customer experience
  • Formulate and execute the expansion in Automated Marketing and Digital capabilities with right Marketing content to enhance customer loyalty and engagement
  • Collaborate with different business units to manage marketing campaigns and product initiatives to be in line with the experience and proposition defined for that segment to ensure the right fit between product portfolio, segment needs and growth goals
  • Provide necessary customer behavioral insights (including segmentation) to formulate annual customer contact plan and enhance customer campaign results;
  • Promote to distribution channels on the benefits of CSVM campaigns;
  • Work closely with Group Office counterpart in alignment of the Company strategies.

Minimum Job Requirements:

  • Bachelor degree in Business Administration, Marketing, Finance or related disciplines
  • Minimum 7 years work experience in financial services, insurance or related industry, at least 3 years of which in Marketing, Automated Marketing, Product Development, or Project Management role
  • Strong business acumen and is customer oriented
  • Self-motivated, responsible, proactive, flexible, take ownership and determined to deliver assigned targets/projects
  • Meticulous, strong analytical and execution skills
  • Excellent written skills on both Chinese and English
  • Innovative on marketing idea
  • Strong problem-solving and decision-making skills
  • Effective project management skill

Company Info

ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region.

With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year of 2013.

Our client, a leading institution is currently seeking for a high-caliber candidate to join their team.

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