• Apply statistical modeling and quantitative analytic to understand customer behaviour and identify insights in providing recommendation for customer segmentation strategy, cross-sell, up-sell and customer retention
• Create and continuous enhancement of predictive modelling in improving marketing campaign efficiency.
• Provide ad-hoc business analyses necessary in recommending business solutions to senior management team of the company.
• Assist supervisor to build and strengthen customer analytics capability for marketing applications
• Identify opportunities and provide recommendations for effective business analyses and campaign execution on customer / distribution channels.

 Job Responsibilities

• Develop the propensity / predictive models to maximize the usage and customer response in customer up-selling / cross-selling campaigns.
• Drive to develop and implement of customer analytics solution.
• Monitor movements of customer segments and to continuously provide business insights that are relevant in relation to customer strategy and behaviors;
• Identify and monitor customer behaviors through researches or marketing activities for deriving customer insights.
• Perform in-depth customer and campaign analysis with recommendations.
• Assist the supervision in the design, development and implement of customer analytics solution
• Contribute ideas on enriching the existing customer data

 Job Requirements

• Bachelor's degree in Statistics, Computer Science, Mathematics or Actuarial Science with at least 8 years' relevant experience in data mining, data modeling, business/customer analytics or execution of database campaign
• Demonstrated understanding / proficiency on SAS and SQL
• Knowledge in SAS EM is preferred
• Prior experience in financial institutions and knowledge of insurance business is preferred.
• Results focused, with a track record of achievement
• Strong interpersonal skill and communication skill in English
• Proactive and excellent team player, and also can work independently under pressure.

 All personal data collected will be kept in strict confidence and would only be used for recruitment purpose.

To find out more about Zebra, visit us at www.zebra.com.hk. 

ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region.

With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year of 2013.

Our client, a leading institution is currently seeking for a high-caliber candidate to join their team.