Community Business, a leading not-for-profit organisation (Hong Kong Charity Number 91/6560) focusing on advancing responsible and inclusive business practices in Asia, is looking for a passionate, experienced and highly competent PR professional to play a key role in its Marketing Communications Team and drive its Public Relations and Media strategy.

Key Responsibilities

This is a full time role based in Hong Kong and reporting to Senior Manager, Marketing & Communications.  The role will include but will not be limited to:

• Being knowledgeable and championing Community Business’ overall strategy, positioning and product and service offering
• Taking the lead in developing Community Business’ PR & Media Strategy in line with our business objectives and goals, including print, broadcast and online media
• Developing and executing a robust media plan that supports our programme of activities including, research, events, programmes and campaigns
• Understanding the media landscape in Asia, with a particular focus on Hong Kong and India where we have a market presence
• Developing relationships with the media including educating them on our work so that they are more receptive to our news and articles
• Proactively pitching stories and articles to the media to ensure we secure coverage
• Managing day to day media enquiries and drafting responses with approval from the Executive Team
• Increasing content knowledge by investing time to be familiar with our products, services and research
• Drafting content for the media, including press releases, articles, opinion pieces, blogs, statements, media kit materials, etc
• Managing the Chinese translation process as required
• Being a spokesperson for Community Business as required
• Working with Programme Managers to ensure they consider how to leverage the media to raise the profile and increase the impact of their programmes
• Developing relationships with the media contacts of the companies we work with so we can partner to raise the profile of their brand and leadership – thereby demonstrating the value of working with us
• Identifying and developing exclusive media partner agreements on certain projects – as appropriate (eg LGBT+ Index)
• Developing a relationship with a probono PR agency who might be able to support us on certain projects or in times of crisis management
• Tracking and reporting our media coverage so that we can demonstrate the positive impact of our work in the region
• Handle ad-hoc projects as required

Selection Criteria

We are looking for candidates who are fluent in both English and Cantonese.  Candidates should possess the following qualifications and attributes:-

• A keen interest in corporate social responsibility (CSR), diversity and inclusion, and creating a positive impact through working closely with the business sector
• Degree holder or equivalent, preferably major in Marketing / Media Communication / Public Relations / Journalism
• Minimum 3 years of hands-on experience in public relations and media, with good business media connections
• Strategic thinking with ability to distill information and come up with a plan of action
• Commitment to developing content knowledge on all areas relating to our work at Community Business
• Strong, proven writing skills with ability to draft media materials in English
• Confidence in spoken English with experience in public speaking.  Cantonese would be an advantage
• Self-motivated, but also a good team player and a flexible, positive can-do attitude
• Highly organised with good forward planning, project management and time management skills in order to manage multiple projects and meet deadlines
• Creative with the ability to come up with new ideas and identify solutions to problems
• Proficient in computer skills: Microsoft software and Chinese word processing

Salary                                                                        

The salary will be commensurate with the relevant experience of the successful candidate.

Dates

Deadline for application:    By Friday, 10th February 2017 

Starting date:                     As soon as possible

Application procedures

Please send your curriculum vitae (resume) together with a cover letter explaining the extent to which you meet the selection criteria. Applications that do not include a relevant cover letter will NOT be considered.  Please also indicate your present and expected salary and date of availability.

Please send your application to Miss Charissa HO, Senior Manager, Operations with “Application for Public Relations / Media Manager” on the subject line. Please note that posted letters will NOT be considered.  Due to limited resources, Community Business will only contact short listed candidates.

Short listed candidates can expect to hear from Community Business. Interviews and written tests will take place in Hong Kong shortly afterwards. Personal data collected will be used for recruitment purpose only.