Our client a leading company in Hospitality and Entertainment sector, is looking for a Marketing Manager China markets (role based in Hong Kong)

Job Description

The position will support the Head of China Market to unveil the market potential and develop & implement business strategy.

He/she will work closely with discipline teams to provide market intelligence & learnings that help develop & update the market strategies.

The incumbent will work very closely with digital business and trade sales teams to visit the markets, local consumers and industry players to pulse check & distill learnings which will be translated into consumer and trade insights and impact on communication planning and in-market campaign execution qualities to drive relevancy.

Responsibilities

• Size the market potentials of various emerging cities and consumer segments to develop correspondent strategies with Integrated Strategy and Planning (ISP) and Consumer Insights (CI). Translate market strategy into micromarketing strategy to activate the growing & potential China markets.
• Bring micromarketing strategy to live, pull the core benefits from the mainstream marketing and tailor communication materials, approach and medium to reach specific target consumer
• Develop annual/multiple-year marketing campaign planning, lead business reviews and measures of budget use & campaign effectiveness. Collaborate with cross functional teams to support the in-market activations per annual planning
• Establish close partnership across other disciplines and Lines of Business (Integrated Marketing Communications, Product, Sales, and Digital business, Revenue Management & Analytics, Finance) to translate the strategies into effective campaigns
• Develop and coach a team of marketing professionals

Requirements

• Bachelor degree in related discipline, MBA preferred
• At least 8 years of solid B2C marketing experience. Exposure in regional business & worked in remote office is preferred
• Strong analytical mindset and the clarity in thinking to lead CI and ISP teams to answer the right questions through arrival analytics and consumer understanding
• Media knowhow to derive media brief and assessment on media recommendation. Given the wide use of touch point marketing, needs to be equipped with disciplined training gained from conventional marketing for evaluating use of unconventional media are essential
• Resourceful and be able to leverage different resources at company level to develop the right products, promotions / offers and impactful communication to drive relevancy
• Ability to master complexity to manage the dynamic change of macro environment and capture untapped opportunities
• Excellent communications, conflict management, and negotiation skills
• Fluent in written & spoken Cantonese, Mandarin & English

To apply, please forward to us your update profile in MS WORD FORMAT to Anne Thibault

Only shortlisted candidates will be notified. Information gathered will strictly be used for recruitment purposes only.

PSD Group is a leading global recruiter, headquartered in London, with offices worldwide. 

PSD Group employs sector specialists in Banking & Financial Services; Property & Construction; Technology; Commerce & Industry; Hotels, Hospitality and Leisure who provide search, selection and contingent recruitment solutions and who operate in the senior and executive marketplace across Asia Pacific.

If you are exploring career opportunities, are looking to appoint your next hire or are interested in learning more about the group then please visit our website www.psdgroup.com