Marketing Manager

MAMO Games Limited

Company Industries：Others

Job Information

Post Date：2017-02-01
Career Level：Top
Location：Not Specified
Salary：Salary negotiable
Employment Type：Full Time, Permanent
Job Function：Media Buying Management Marketing - Brand / Product Management

Job Description

You will report to Operation Director, as the Marketing product-owner focused on developing, executing and communicating a go-to-market plan that drives acquisition, conversion and retention.

Responsibility

Develop each title’s product marketing strategy, from product positioning to consumer validation and messaging
Create and implement go-to-market plans for each title, and oversee day-to-day execution by internal and external marketing teams, including Creative, PR, Community and User Acquisition
Build and maintain a thorough understanding of the competitive landscape and market trends by conducting customer and market research, competitive analysis, collecting and analyzing behavioural data
Help in shaping the product strategy by building and using the knowledge on target markets. Define Marketing strategy, product positioning, value proposition, target audience and build a brand identity for our games
Collaborate with Producers to drive revenue by identifying and targeting consumers in key audience segments
Create and manage player retention, re-engagement and re-acquisition programs post-launch
Manage and contribute to the social media and game communities
Ruthlessly test and measure the effectiveness (ROI) of product marketing programs

Requirements

Degree in Marketing or related discipline
Minimum 5 years’ relevant experience in marketing with minimum 2 years’ supervisory experience
Game industry experience is preferred
Analytical, competent and with strong business acumen
Passionate in game industry
Proficient spoken and written Chinese and English including Mandarin
Highly motivated, dynamic and creative

Company Info

MAMO Games Limited headquatered at Hong Kong with branches in Shengzhen and Taipei; invested by a HKEX listed company MEIAH ENTERTAINMENT (00391.HK). We aim to evolute the entertainment including games, media and O2O experiences with the latest technologies.

We are looking for people who crave a challenge, who want to solve the real problem in the world. We are a fast moving team with high expectations and a rewarding culture of learning, mentoring, and coaching. If you are looking to have practical impact and create something new with blockchain technolgoies in Greater China, get in touch with us.

To cope with our new business, we invite high calibre individuals to join our BLOCKCHAIN team to create a new gaming ecosystem together.

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