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Trade Marketing Head / Lead

Sanofi-Aventis Hong Kong Ltd

  • Company Industries:Medical / Pharmaceutical

Job Information

  • Post Date:2017-02-08
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Brand / Product Management  Marketing - Marketing Communication  Pharmaceutical  

Job Description

Responsibilities: 

1)    Commercial Strategy

  • Lead and plan the annual Trade master Plans for top CHC brands and key accounts BU CHC, in terms of strategy, promotion, communication and visibility at point of sale. Ensure full alignment:
    • with Global recommendations for Global brands and local brands in Global categories
    • between the areas of Marketing/ POS / Customer Management in order to meet sales goals and profitability
  • Own and drive the company activity calendar (including Budget) to create clarity and depth to brand and customer store
  • Drive and lead development of Point of Sales Communication based on Shopper insights
  • Ensure adequate communication and coordination between KAMs / MKT and POS teams through annual planning (6 months in advance) and regular follow-up meetings, promoting continuous contact with Groupers, Business Unit Managers to define annual and quarter strategies
  • Own & build culture of ROI driven activities driving efficiencies in Trade Investment
  • Closely work with Sales Team to build Strategic Joint Business Plans for Key Customers & become preferred strategic partners for key categories.
  • Develop & Deploy Dashboard for all Key Initiatives including New Product Launches

2)     Leadership

  • Contribute to the attainment of vision and strategy of CHC Business Unit by being an active role model for Value based leadership
  • Contribute to overall implementation of CHC strategic plan
  • Actively contribute to the development of stakeholder presentations for the CHC business as a whole
  • Be an active member of the CHC community through collaborative information sharing and best practice implementation

3)     People Management

  • Provide strong leadership, motivation, empowerment and clear direction to national sales team
  • Attract retain, develop and support our people and culture to enable individual and overall business success

Requirements:

  • Tertiary qualifications are essential, preferably in Business with a Marketing major; alternatively a science / pharmacy degree or equivalent or an MBA
  • At least 10-12 years Business Experience in Sales Operations with minimum 5 years’ experience in Trade Marketing
  • Prior working experience in MNC or Local Firm for FMCG/OTC  Healthcare industry
  • In-depth knowledge of modern trade and multi-channel experience preferred
  • Strong Financial Analysis skills required
  • Can turn Analysis into compelling commercial strategies
  • Strong leadership skills (experienced in leading teams and/or cross-functional teams) 
  • Dynamic, results-oriented individual with a "hands on" style
  • Adaptable to a fast-paced, high-growth, changing environment
  • Customer-oriented
  • Excellent interpersonal and communication skills; team player
  • Personable, Energetic, Responsive, Confident and Honest
  • LEAD competencies

We offer five-day work week and competitive remuneration package including transportation subsidy and shuttle bus arrangement to the successful candidate, interested parties please send your CV with current and expected salary to the Human Resources Department, sanofi-aventis Hong Kong Limited, Units 706-710, Level 7, Core C, Cyberport 3, 100 Cyberport Road, Hong Kong or "Apply Now".

Company Info

Sanofi Hong Kong is part of Sanofi, a global life sciences company committed to improving access to healthcare and supporting the people we serve throughout the continuum of care. From prevention to treatment, Sanofi transforms scientific innovation into healthcare solutions, in human vaccines, rare diseases, multiple sclerosis, oncology, immunology, infectious diseases, diabetes and cardiovascular solutions and consumer healthcare. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY). 

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