Major Responsibilities

• Manage the Packaged Banking products to sustain the business growth of premium customer segment and achieve business target
• Monitor the trend, competitive scene, regulation and consumer behaviour in driving the attractiveness and competitiveness of segment products and manage all day-to-day activities, innovations and enhancement projects to support assigned marketing initiatives
• Act as project manager to continually enhance frontline & customer experience through driving product innovation, system/ process enhancement project and refining standardized marketing process/ operating procedure to streamline manual support & establish sound control point
• Contribute to the development of marketing strategies for new product launch to support overall portfolio and profitability growth of the Bank
• Develop and implement on-going customer experience / events and loyalty activities to increase customer loyalty and satisfaction
• Efficiently formulate budget, manage cost control, initiate market research/ customer survey and business analysis to support thorough evaluation of marketing strategy and campaign effectiveness
• Manage relationships with internal parties and external suppliers, managing deadlines and ensuring quality of deliverables
• Manage product features fulfilment logistics and ensure timely deliverable with satisfactory customer experience and handle customer complaints or enquiries in timely manner
• Ensure all programs/ projects are strictly adhered to banking practices, compliance and regulatory requirements

 Requirements

• University degree in business studies, preferably in finance, marketing or equivalent
• A minimum of 8 year marketing experience, preferably in segment or banking product
• Good knowledge of business practices, compliance requirements and regulations across general banking, investment & insurance and consumer assets products both locally and regionally
• Proficient in data analysis, project management, advertising production and direct marketing with good business sense and attentive to details in efficient manner
• Dedicated to drive business results and proven capability to motivate team members
• Experienced in liaising with external business partner and supplier
• Ability to keep abreast of changes in market, customer need, competitors’ response and capabilities to identify new business opportunities and appropriate marketing strategy
• Strong interpersonal and communication skill to work, interact with cross-function teams and facilitate business interactions
• Proven effectiveness as a self-starter who can work independently and in a team environment with ability to think both creatively and strategically, multi-task and to establish and drive high priority initiatives
• Proficiency in English, Cantonese and Putonghua

China Construction Bank (Asia) Corporation Limited [“CCB (Asia)”] is the retail and commercial business platform of China Construction Bank Corporation [“CCB”] in Hong Kong. As of June 30, 2017, CCB (Asia) has 50 branches in Hong Kong and offers a wide array of banking products and services to customers, including consumer banking services, commercial banking services, corporate banking services, private banking services and cross-border financial services, etc.

We’re inviting high caliber professionals to share our vision and mark our success together.