Head of Segment Marketing (Bank position)
PI Business Consulting Limited
- Company Industries:Human Resources Management/Consultancy
Job Information
- Post Date:2017-02-17
- Career Level:Senior
- Location:Not Specified
- Salary:Salary negotiable
- Employment Type:Full Time
- Job Function:Retail Banking Others Others
Job Description
We are inviting a Segment Professional to join a leading bank in HK
Head of Segment Marketing, Customer Acquisition (HK$70 K or above, negotiable)
- Lead a team to formulate client acquisition program
- Suggest On-boarding strategies of all customer segments to drive the bank's portfolio growth
- Develop segment strategies, to grow the bank's number of customers & AUM portfolio
- Execute acquisition programs via different channels, including ATL, localized promotion & digital platform etc.
- Improve the quality of new-to-bank customers, design on-boarding strategies to cross-sell clients to bring in new-funds via Investment & Insurance transactions
- Act as a Key Leader to develop value proposition of different segments
- Coordinate with different departments, including Branch network, Products Teams, Operation, Marketing & Compliance etc., in order to achieve smooth development and execution of marketing promotions
- Monitor sales channel's performance on acquisition, mainly work with digital banking team & S&D management
- Manage marketing budget to enhance marketing efficiency
- Motivate the team to achieve target with job satisfaction and harmony working environment
Requirements:
- University graduate with minimum 8 years of working experience in banking or related industry
- Strong interpersonal skills and leadership
- Self motivated with good knowledge of marketing technique and market trend
- Excellent skills in Excel/ PowerPoint/ Word and basic statistical knowledge is an added advantages
For interested parties, please send your CV to Vivian, or directly contact Vivian @ 9359-0770 or 3578-6142 for further information.
Company Info
PI Business Consulting Limited is a consultancy firm established and managed by seasoned Human Resources professionals. We specialize in search and selection of executives for the Banking and Finance, and Insurance Industry.
General Line: 2121 2580
Fax: 2121 2500
Website: www.piexsearch.com
Address: Unit 1210, 12/F, Inter-Continental Plaza, 94 Granville Road, Tsim Sha Tsui, Hong Kong
Employment Agency Licence Number 67206
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