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Head of Segment Marketing (Bank position)

PI Business Consulting Limited

  • Company Industries:Human Resources Management/Consultancy

Job Information

  • Post Date:2017-02-17
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Full Time
  • Job Function:Retail Banking  Others  Others  

Job Description

We are inviting a Segment Professional to join a leading bank in HK

Head of Segment Marketing, Customer Acquisition (HK$70 K or above, negotiable)

  • Lead a team to formulate client acquisition program
  • Suggest On-boarding strategies of all customer segments to drive the bank's portfolio growth
  • Develop segment strategies, to grow the bank's number of customers  & AUM portfolio
  • Execute acquisition programs via different channels, including ATL, localized promotion & digital platform etc.
  • Improve the quality of new-to-bank customers, design on-boarding strategies to cross-sell clients to bring in new-funds via Investment & Insurance transactions
  • Act as a Key Leader to develop value proposition of different segments
  • Coordinate with different departments, including Branch network, Products Teams, Operation, Marketing & Compliance etc., in order to achieve smooth development and execution of marketing promotions
  • Monitor sales channel's performance on acquisition, mainly work with digital banking team & S&D management
  • Manage marketing budget to enhance marketing efficiency
  • Motivate the team to achieve target with job satisfaction and harmony working environment

Requirements:

  • University graduate with minimum 8 years of working experience in banking or related industry
  • Strong interpersonal skills and leadership
  • Self motivated with good knowledge of marketing technique and market trend
  • Excellent skills in Excel/ PowerPoint/ Word and basic statistical knowledge is an added advantages

For interested parties, please send your CV to Vivian, or directly contact Vivian @ 9359-0770 or 3578-6142 for further information.

 

 

 

 

Company Info

PI Business Consulting Limited is a consultancy firm established and managed by seasoned Human Resources professionals. We specialize in search and selection of executives for the Banking and Finance, and Insurance Industry.

General Line: 2121 2580

             Fax: 2121 2500

Website: www.piexsearch.com

Address: Unit 1210, 12/F, Inter-Continental Plaza, 94 Granville Road, Tsim Sha Tsui, Hong Kong

Employment Agency Licence Number 67206

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