Database Marketing Analyst / CRM Analyst or Manager
CHOW TAI FOOK JEWELLERY CO LTD
- Company Industries：Jewellery/Gems/Watches
Job Information
- Post Date：2017-02-18
- Career Level：Middle
- Location：Not Specified
- Salary：Salary negotiable
- Employment Type：Full Time, Permanent
- Job Function：Business Analysis / Data Analysis Marketing - Market Research Others
Job Description
Responsibilities:
- Assist the Group in providing expertise in deriving data driven insights of customer metrics to create actionable findings in effort to increase conversion, retention and loyalty on Group Loyalty Program
- Responsible for building marketing campaign analysis frameworks, evaluating demographics, distribution channels, marketing outlets and providing strategic recommendations based on the result of statistical analysis to help maximize growth and execution
- Design research projects, develop and test experimental designs, sampling techniquesand analytical methods including determine the types and sizes of sample groups
- Prepare data for processing by organizing information, checking for any inaccuracies, adjusting and weighting the raw data
- Analyze and interpret statistical data in order to identify significant differences in relationships among sources of information
- Evaluate and interpret results, identify trends and relationships and record their conclusions, analysis and recommendations
- Candidates with more experience will be considered as Database Marketing Manager / CRM Manager
Requirements:
- Bachelor in Business / Economics / Mathematics / Statistics / Quantitative Methods / Social Science or related disciplines
- Hands on experience in data mining with market analytical skill and has the ability to manipulate data from multiple relational databases (Teradata, Oracle, MS-SQL server)
- Proficiency in using statistical tools (SAS / SPSS / R / ILOG) & in-depth knowledge in statistical concepts with working experience in multivariate statistics and SQL script writing
- Excellent communication skill with ability to work with internal clients effectively
- Assertive and collaborative, able to challenge the status quo and drive results
- Motivated, self-starter with excellent work ethic
- Independent, multi-tasking & fast-paced
Benefits:
- 5-day work
- Competitive salary, staff meal, medical and dental insurance
- Various types of leave, e.g. marriage leave, birthday leave, volunteer service leave, etc
We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please click "Apply Now" below or apply with full resume by stating latest and expected salaries to 22/F, Chow Tai Fook Centre, 580A-580F Nathan Road, Mongkok, Kowloon, Hong Kong.
All information collected for recruitment purpose only.
Company Info
Chow Tai Fook Jewellery Group Limited (the “Group”; SEHK stock code: 1929) was listed on the Main Board of The Stock Exchange of Hong Kong in December 2011. The Group’s vision is to become the most trusted jewellery group in the world.
Founded in 1929, the Group’s iconic brand “CHOW TAI FOOK” is widely recognised for its trustworthiness and authenticity, and is renowned for its product design, quality and value. A long-standing commitment to innovation and craftsmanship has contributed to the Group’s success, along with that of its iconic retail brand, and has been embodied in its rich 90-year heritage. Underpinning this success are our long-held core values of “Sincerity • Eternity”.
The Group’s differentiation strategy continues to make inroads into diverse customer segments by catering to a bespoke experience for different lifestyles and personalities, as well as customers’ different life stages. Offering a wide variety of products, services and channels, the Group’s brand portfolio comprises the CHOW TAI FOOK flagship brand with curated retail experiences, and other individual brands including HEARTS ON FIRE, ENZO, SOINLOVE and MONOLOGUE.
The Group’s commitment to sustainable growth is anchored in its customer-centric focus and strategies, which are in place to promote long-term innovation in business, in people and in culture. Another asset underpinning sustainable growth is a sophisticated and agile business model. This supports the Group by fostering excellence and extending opportunities along the entire value chain to communities and industry partners across the world.
With an extensive retail network in Greater China, Japan, Korea, Southeast Asia and the United States, and a fast-growing e-commerce business, the Group is implementing effective online-to-offline (“O2O”) strategies to succeed in today’s omni-channel retail environment.
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