Chief Brand Officer
Capital World Account Service Limited
- Company Industries:Others
Job Information
- Post Date:2017-02-21
- Location:Not Specified
- Salary:Salary provided
- Employment Type:Full Time
- Job Function:Top Executives (CEO, CFO, CTO, GM, MD etc.)
Job Description
Job Duties:
- Plan, develop and direct marketing efforts to increase the value and performance of Maxearn Limited in China and Hong Kong.
- Implement and execute marketing initiatives and activities.
- Develop the company’s image and positioning compared to competitors.
- Take charge of managing and developing P&L and driving market growth.
- Ensure that the company products, services and product lines resonate with current and potential customers. Regularly meet with customers and senior management, and oversee sales and marketing department.
- Establish performance specifications, cost and price parameters, market applications and sales estimates.
- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
- Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
- Oversee marketing and advertising activities to ensure consistency with product line strategy.
- Monitor product distribution and consumer reactions.
- Anticipate bottlenecks.
- Brainstorm new and innovative growth strategies.
- Align the company around the brand’s direction, choices and tactics.
Requirements:
- Degree Holder or above
- Good Communication skills and able to work under pressure
- Great team player with excellent interpersonal skills
- Fluency in English, Mandarin and Cantonese
- At least 5 years of relevant experience ( Customer-facing experience will be preferred)
Company Info
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