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Chief Brand Officer

Capital World Account Service Limited

  • Company Industries:Others

Job Information

  • Post Date:2017-02-21
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Top Executives (CEO, CFO, CTO, GM, MD etc.)  

Job Description

Job Duties:

  • Plan, develop and direct marketing efforts to increase the value and performance of Maxearn Limited in China and Hong Kong.
  • Implement and execute marketing initiatives and activities.
  • Develop the company’s image and positioning compared to competitors.
  • Take charge of managing and developing P&L and driving market growth.
  • Ensure that the company products, services and product lines resonate with current and potential customers. Regularly meet with customers and senior management, and oversee sales and marketing department.
  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversee marketing and advertising activities to ensure consistency with product line strategy.
  • Monitor product distribution and consumer reactions.
  • Anticipate bottlenecks.
  • Brainstorm new and innovative growth strategies.
  • Align the company around the brand’s direction, choices and tactics.

Requirements:

  • Degree Holder or above
  • Good Communication skills and able to work under pressure
  • Great team player with excellent interpersonal skills
  • Fluency in English, Mandarin and Cantonese 
  • At least 5 years of relevant experience ( Customer-facing experience will be preferred)

 

 

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