Hong Kong [Change Country] Hong Kong JobsHong Kong Marketing / Public Relations JobsHong Kong Marketing - Brand / Product Management Jobs Employers / Post Job
[ Log On ]

Marketing Manager (Nationwide & Digital)

Fortress

  • Company Industries:Wholesale / Retail

Job Information

  • Post Date:2017-03-25
  • Career Level:Senior
  • Location:Not Specified
  • Employment Type:Full Time
  • Job Function:Marketing - Brand / Product Management  Marketing - Marketing Communication  

Job Description

Responsibilities

  • Oversee and manage the promotion planning including ATL & BTL through offline & online platforms
  • Plan and execute Marketing strategies and initiatives according to the company's strategic direction
  • Formulate national advertising, store promotion, joint promotion, licensing plans, events and store visual merchandizing plans
  • Develop digital & social engagement campaigns to build brand equity in social media and e platforms
  • Plan and implement digital & content marketing programs for lead generation, to drive PTAT, engagement rate, social KPIs etc.
  • Control, maintain and review on the marketing projects to assure meeting business objectives, deadlines and working within budget
  • Liaise with external partners for driving traffic to Apps & Website
  • Communicate and align with inter-departments, stores, external vendors and agencies to implement the marketing activities

 

Requirements

  • University graduate in Marketing or business related disciplines 
  • A minimum of 6 years’ marketing experience with at least 2 years at supervisory level
  • Solid exposure in retail environment or FMCG industry is a must, experience in electronics consumer product is an advantage
  • Familiar with digital marketing and social media platforms
  • Proactive team player with strategic and analytical thinking
  • Attentive to details, results-oriented and able to handle multiple projects simultaneously
  • Dynamic and able to cope with fast-paced working environment
  • Excellent communication and organization skills
  • Good command of English & Chinese with strong interpersonal and problem solving skills
  • Candidate with less experience will be considered as Assistant Marketing Manager

 

A rewarding remuneration package will be offered to the successful candidate. Interested parties please forward detailed resume stating expected salary to Human Resources Department - A.S. Watson Retail Hong Kong, Watson House, 1-5 Wo Liu Hang Road, Fotan, N.T. or email to us.

 

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the A.S. Watson Group. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.

 

Company Info

About FORTRESS
FORTRESS was founded in 1975 as a small shop selling electrical appliances at the Hong Kong Electric Payment Centre in Fortress Hill. At that time, the market was full of unscrupulous sales practices of electrical appliances. FORTRESS has been insisting on providing customers with high-quality products and service, as a trustworthy and reputable brand. Today, FORTRESS is a member of A.S. Watson Group with over 70 retail stores in Hong Kong and Macau employing over 1,000 staff.

As a market leader, FORTRESS has always been innovative and is committed to bring customers the seamless online and offline (O+O) shopping experience with new technology solution. FORTRESS ties in with customers’ needs to pursue quality living with different product experience zones, including TechLife concept store features smart gadgets all over the world; Premium Living zone showcases a wide range of modern home appliances; GameZ with gaming experience; Home Auto features smart home products and solutions; Beauty Lab, displaying advanced electronic beauty products; and [email protected] Shop-in-Shop, a designated area to provide all-round service for mobile communication. In addition, FORTRESS has established Pro-Team to offer professional after-sales service, taking care of customers' needs throughout the shopping journey, helping our customers to live better, smarter and happier lives with new technology.

Through our website (www.fortress.com.hk), Facebook (www.facebook.com/fortresshk), Instagram (www.instagram.com/fortresshk) and Weibo (www.weibo.com/fortresshk), we bring the market’s latest trends and information to our customers so they can get the latest updates on the fast changing digital world.
Apply
Position Company Location Update
Subscribe job alert by email:
Email marketing by Spread