About the role

Brand Union is looking for a Brand Consultant / Strategist to add to its Greater China team. In this full-time role based in Hong Kong, we’re looking for:

•   An individual who can independently guide and run brand strategy projects

•   A clear and rational thinker that is able to distil information down to the most fundamental drivers of brands and businesses

•   A curiosity and broad attitude towards culture, human behaviour and the world

•   A considerate thinker that is able to see situations from different perspectives, by putting themselves in the shoes of clients and customers

•   A personality that can work with diverse teams and inspire them with progressive thinking

In return for your blood and sweat (!), we offer you the opportunity to work with the world’s most famous and iconic brands, right here from our studio in Central. You’ll be part of an international team of artists, economists, marketers and linguists – as well as brand strategists and designers – blending your experience with ours to create real brands for real people. With an awards cabinet that includes the Cannes Lions, Marketing Magazine and Transform, we hope you’re the one to help us make a continued impact on our clients and the industry.

Key responsibilities 

Reporting to the Strategy Director, Greater China, your primary focus will be to independently run brand strategy projects for our Greater China clients, offering them sound recommendations on all things branding:

Knowledge & Analysis

•   Lead the collation, organisation and insightful analysis of qualitative and quantitative information, including client business and brand information, competitive landscapes, customer research, analyst commentary and press coverage

•   Master industry best-practices in Brand Union’s core areas of brand positioning, brand architecture, client engagement, creative briefs and brand experience

•   Improve Brand Union’s own proprietary tools through your knowledge of other business and brand strategy tools

Insight & Strategy

•   Use a combination of brand strategy tools, work and personal experiences, general knowledge and emotional intelligence to uncover insights on culture and human behaviour

•   Use lateral thinking, problem-solving skills and common sense to develop and innovate effective branding strategies

Personal Management 

•   Be demanding of high standards in critical thinking, detail and presentation

•   Take personal pride in work

Relationships 

•   Assist in new business opportunities and initial scoping

•   Develop and maintain long-term client relationships and be responsible for engaging bigger key clients

•   Develop strong working partnerships with internal teams (client services and creative), Brand Union’s global network, and Ogilvy & Mather (Brand Union’s sister WPP agency in Asia Pacific)

•   Ensure regular upward communication with line manager and regional directors to share work and get feedback

Who we are looking for

•   5+ years of experience in a related area including branding, innovation, research or client-side marketing

•   Fluency in both English and Mandarin, with exceptional spoken and written Mandarin to tell emotional and compelling brand stories

•   All-round knowledge of branding including brand architecture, brand models, client workshops, and qualitative and quantitative research

•   An inquisitive mind that asks the right questions, and a resourcefulness to carry out the solution-building process

•   Good analytical skills – able to simplify complex problems or processes into component parts, and explore and evaluate them systematically

•   Able to think laterally and identify connections between projects, trends and emerging issues

•   Attention to detail whilst also being able to maintain an objective and strategic perspective

•   Dexterity across a variety of sectors, both corporate and consumer

•   Able to deliver client presentations and facilitate workshops

•   Take responsibility, think on their feet, and stand up for their work with pride and gravitas

•   Bachelor degree or above

•   Mastery of PowerPoint, Word and Excel

We offer attractive remuneration package, holidays, other benefits, and great learning opportunities and exposure to the right candidate. Interested parties please send your full resume with availability and expected salary.

All information will be treated in the strictest confidence and used for recruitment purposes.  Only short-listed candidates will be contacted for interview. 

  "Talent, I believe, is most likely to be found among nonconformists, dissenters and rebels”.

~ David Ogilvy ~

Ogilvy & Mather is one of the largest marketing communications companies in the world, and we have been a part of the Hong Kong creative community since 1962. What has always defined our business is our ability to deliver creative and effective communications for our clients. We have been named by Marketing Magazine as Hong Kong's Agency of the Year for 8 consecutive years; in addition to being crowned Campaign Asia's 2014 Greater China Creative Agency of the Year.