Leading the Customer Experience Marketing & Campaign Management team, the incumbent will assist the Department Head to:

• Plan the short to medium strategies to maximize up-selling & cross-selling opportunities of Company's existing customers in meeting the business target;
• create and continuous enhancement of predictive modelling in improving marketing campaign effectiveness;
• Maximize campaign execution efficiency;
• Enhance distribution channel communication;
• Provide ad-hoc business analyses necessary in recommending business solutions to senior management team of the company.

Roles and Responsibilities:

• Continuous development & knowledge build-up of Team members in campaign execution, including the application of analytics model into customer campaigns;
• Work closely with Customer Data Management team in building & enhancement of Single Customer View data mart;
• Provide guidance to team members in smooth campaign execution;
• Drive and provide necessary customer behavioral insights (including segmentation) to formulate annual customer contact plan and enhance customer campaign results by application of customer analytics and improvement of customer experience;
• Lead the team members in deriving the propensity / predictive models to maximize customer response in customer up-selling / cross-selling campaigns;
• Work with different departments in enriching and/or updating existing customer information for marketing purposes
• Management of promotional budget.
• Work closely with Group Office counterpart in alignment of the Company strategies;
• Assist Department Head as a gate keeper in recommending promotional appeals arrangement
• Promote to distribution channels, especially agency, on the benefits of CSVM campaigns.
• Provide support and coordinate with other departments in association with the execution of the Company’s strategic initiatives  (e.g. iMO, EoDB, Datawarehouse)
• Support ad-hoc business initiatives to senior management team of the company so as to achieve or out-perform preset company targets

Minimum Job Requirements:

• Bachelor’s degree in Actuarial, Business, Marketing, or Statistics with at least 12 years’ relevant experience on business analyses, business development, and database marketing.
• Expertise in marketing, quantitative / qualitative research methodologies, demonstrated understanding of database infrastructure, and predictive analytics in predicting customer behaviors.
• Prior experience in financial institutions and knowledge of insurance business is preferred.
• Results focused, with a track record of achievement
• Strong interpersonal skill and communication skill in English
• Strong presentation skills;
• Excellent team player

ZEBRA™ Strategic Holdings Limited is a performance-based holistic Human Capital Solutions provider that services Corporate Clients across Asia Pacific region.

With more than a decade of solid experience, ZEBRA™ successfully listed on the GEM board of the Hong Kong Stock Exchange in the year of 2013.

Our client, a leading institution is currently seeking for a high-caliber candidate to join their team.