Responsibilities: 

• Define, propose, produce and maintain a suite of reports for measuring site performance; including and not limited to daily, weekly, monthly, quarterly reports documenting Sales, Conversion, Traffic, customer journey, checkout funnel, visitor bounce and other metrics as well as useful insights and observations in a visual format.
• Identifying consumer trends, analyzing competitors and recommending improvements to online activities to ensure maximum ROI on digital spend.
• Analyze all areas of website performance, work with designers, developers and Digital Managers to make necessary changes to the website based on the analysis. Liaising with the wider digital team to look at analysis of the reports and deliver insight and changes to increase ROI and drive efficiency for all campaigns.
• Identify, share and drive A/B and multivariate testing reporting and analysis.
• Support Digital Marketing function with analysis of Social, SEM, DSP, and Affiliate reporting, etc.
• Set up dynamic analysis and insight reports that can be used on an ongoing basis to monitor KPIs and drive business development including but not limited to, Campaigns, Product launches and unique Digital ventures.
• Working with internal and external teams to ensure consistency, accuracy and compliance of all data entry and storage.
• Identify, Share and Drive best practice and learning’s (including to China and international territories), become the center of expertise for the Digital Function.
• Support the Digital Function with Ad hoc reporting requests.

Qualifications:

• Minimum 3 years of business experience in using web analytics to drive business/ marketing results in retail and E-commerce environment, and transform data into actionable insights and recommendations
• Extensive experience as Web Analyst, using web analytics tools such as Google Analytics etc.
• Advanced experience in GA advanced segmentation, URL / element event tracking, custom reporting for digital campaigns.
• Multiple E-commerce Platform experience
• Experience in luxury brand, FMCG, and advertising agency

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.

With over 30 years of experience, APM jewelry is designed in house with high attention to every step of the design process from sketch to finish, each piece is made with expert craftmanship using the finest materials. By manufacturing and producing everything in house, we have strict quality control at every stage of the production process as we are able to overlook and make sure everything is at top quality. 

Family-first principles remain strong at APM, maintaining the core values of the company. 

APM is a lot of fashion, a lot of chic and a lot of smile, these three values are our driving force and make up our unique identity.  

APM is fashion. It’s heritage, history, the street style, and simply, art. Being hyperaware of trends, every one of our collections reflect what’s current in that very moment. 

APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury. APM has incorporated this value since its debut and it is exemplified in all our ventures.

APM is smile. Embodying the lifestyle of the South of France, positive, welcoming, radiant, natural, simple and kind. APM lives by enjoying now to protect our future 

Since APM’s establishment in 1982, these 3 core values have been infused in all our endeavors, our creations, our in-house production, our distribution, our communication, and most importantly, our relationship with customers and teams. With around 3000 employees, over 350 boutiques in more than 30 countries APM approaches everything with fashion, chic and smile, these pillars are instilled in everything we do.