The Position:

The Head of Branding Strategy position requires a unique blend of creative thinking, written and visual communication, strategic analysis and problem solving that will together ensure the clarity of our messaging, consistency of our visual identity and effectiveness of our content. As a relatively new brand, IvySpace presents an exciting opportunity to both play a crucial role in the development of our communications strategy and see how marketing can tangibly drive the overall growth of a business.

A position at IvySpace offers the opportunity to experience working at one of Hong Kong’s most dynamic and fastest-growing startups. Within a year the team has grown from 2 to 30+ with offices in Hong Kong, Beijing, Shanghai, Europe, Cape Town, and the U.S.

The Head of Branding Strategy will be based out of our headquarters in Hong Kong with potential opportunities for travel. The role’s key responsibilities will include:

• Develop and implement overarching brand strategies for the Company
• Articulate value propositions for customers and business partners
• Manage external communications, media and public relations
• Initiate and implement Company level marketing plans and campaigns
• Support international business development and prepare marketing / presentation materials
• Monitor and support in-country marketing campaigns and approve budgets and KPIs.
• Measure effectiveness of campaigns and integrate learnings into larger strategy
• Manage website and App designs. Apply design and copywriting skills to produce content for various online and offline channels (web, social, print, etc.), including images and videos
• Develop and maintain a consistent “look and feel” in design and copy
• Conduct competitive research and translate insights into actionable strategies

 Your Profile: 

• 4-12 years of experience in marketing and branding
• Online marketing experience
• Prior experience working with start-ups and new brands strongly preferred
• Prior agency or education industry experience
• A strong communicator and team player
• Able to take direct ownership projects and bring them to completion
• Possess proven design skills (Adobe CS and video editing software) and experience working across a range of channels, including WeChat and Weibo
• High proficiency in English and Mandarin
• Work authorization for Hong Kong

 The Opportunity:

• HKD 25,000 – 35,000 monthly salary, commensurate with experience
• Basic Health Insurance Coverage
• Discretionary Annual Bonus

Our Company:

We believe, first and foremost, in student ambition. We also believe students all over the world should have access to the resources that will help them achieve their goals. IvySpace is Asia’s premier peer-to-peer education technology network, connecting students with study abroad aspirations to current undergrads and recent graduates from top U.S. universities. These connections are built for authentic peer-to-peer guidance on: 

• English Training
• Leadership & Intercultural Fluency
• Admissions Guidance
• Academic Tutoring

Founded by a group of Yale graduates and former finance professionals, IvySpace is a disruptor in an education space crowded with admissions consultants and brick-and-mortar learning centers. Students on our platform book live, one-on-one video conferencing sessions with their mentors, allowing them to study anytime and anywhere they please. All of this makes for a supremely enriching, highly personalized learning experience.