Position Summary

The digital team drives E-commerce growth initiatives with digital solutions that build brand awareness, increase sales and customer acquisition and retention. This position is responsible for driving the overall advertising strategy and execution of the digital marketing campaign.

The Digital Marketing/Media Manager will work closely with Digital Product Manager, Social Media Manager, Customer Service, Operation and other functional areas within company ensuring Marketing’s positive contribution to the business’s sales, profit margin, and customer satisfaction goals. This position will oversee a highly dynamic and strategic function, leveraging new technologies and tactics to support the growth and evolution of online business.

Responsibilities:

• Analyze digital & E-commerce needs, provide detailed ROI analysis of programs, and propose best practices or efficiencies to improve future digital marketing campaigns

• Drive the overall business and systems analysis on various projects, working with marketing team members while also contributing individually to achieve results

• Conduct research to gain access to up-to-date market trends in the digital industry

• Implement digital marketing strategies to boost sales

• To assist the development and perform regular updates of the websites and mobile applications

• To support on getting better browsing experience and work with internal and external parties develop user interface to customers

• Partner with cross functional teams including Digital Product, IT, Customer Service, Business Development and Operation on new customer lead generation and acquisition through SEO, SEM, affiliate marketing, DSP, social media, and mobile application

• Collaborate with digital analytics to define, report, and interpret analytic results for all online site analysis.

• Partner with internal stakeholders on content strategy, content gap analysis and strategy to develop rich content.

Requirements:

• Degree holder in E-commerce, Digital Marketing, Business Administration or related discipline
• At least 5 years’ work experience in E-commerce, digital development, including optimization of digital campaigns, website development, UI, content development of website / mobile apps
• Experience on website and mobile apps development and user interface design is preferable
• Creative, good sense of digital information development, good analytical mindset and communications skills

• Experience in luxury brand, FMCG, and advertising agency

• Strong knowledge in China’s Internet environment

Founded in 1982, APM, Ariane Prette Monaco, is a contemporary fashion jewelry brand that associates itself with the chicness of Monaco and South of France lifestyle.

With over 30 years of experience, APM jewelry is designed in house with high attention to every step of the design process from sketch to finish, each piece is made with expert craftmanship using the finest materials. By manufacturing and producing everything in house, we have strict quality control at every stage of the production process as we are able to overlook and make sure everything is at top quality. 

Family-first principles remain strong at APM, maintaining the core values of the company. 

APM is a lot of fashion, a lot of chic and a lot of smile, these three values are our driving force and make up our unique identity.  

APM is fashion. It’s heritage, history, the street style, and simply, art. Being hyperaware of trends, every one of our collections reflect what’s current in that very moment. 

APM is the chic of Monaco, synonymous with elegance, savoir-vivre, and luxury. APM has incorporated this value since its debut and it is exemplified in all our ventures.

APM is smile. Embodying the lifestyle of the South of France, positive, welcoming, radiant, natural, simple and kind. APM lives by enjoying now to protect our future 

Since APM’s establishment in 1982, these 3 core values have been infused in all our endeavors, our creations, our in-house production, our distribution, our communication, and most importantly, our relationship with customers and teams. With around 3000 employees, over 350 boutiques in more than 30 countries APM approaches everything with fashion, chic and smile, these pillars are instilled in everything we do.