Duties include:

• Work with a wide array of datasets to provide the online marketing team and regional management with information on campaigns and initiatives
• Analyze online marketing campaign performance across the APAC region, and provide insights into current performance and areas of opportunities
• Strategically develop, and manage marketing performance dashboards for internal & client stakeholders
• Manage the implementation of online marketing measurement technologies such as Google Analytics
• Lead client relationship pertaining to managing & evolving analytics operations, delivery of marketing performance reports, and recommending optimizations of marketing mix
• Extract data from APIs to build the datasets that fuel the team’s dashboards
• Coordinate with stakeholders across the region to deliver customized solutions to report on local initiatives

REQUIRED SKILLS:

• Proficient in the use of SQL in structuring and manipulating datasets
• Experience with marketing concepts & working with digital marketing data sets including paid, owned, and earned media channels (e.g. banners, SEM, video, mobile, etc)
• Experience in both the technical implementation side as well as reporting and analysis side of using web analytics (e.g. Google Analytics, Adobe Analytics, etc.)
• Proficient in data visualization and exploration, either using a visualization tool such as Tableau or Qlik, or in languages such as R / Python
• Strong communication skills, and experience managing multiple projects and timelines in a fast-paced, client-facing environment.

Preferred Skills:

• First-hand experience with online marketing tools such as AdWords, DoubleClick, Google Tag Manager
• Experience in programming, especially Python and/or Javascript 
• Familiarity with leveraging APIs for data extraction purposes
• Statistical analysis using Python or R

Job Requirements:

• Minimum 4-6+ years of hands-on business & digital analytics experience
• BA or BS Degree (In lieu of degree, 4 years of relevant work experience)
• Ability to learn new concepts, software applications and tools quickly
• Experience with managing Client engagements and relationships on routine basis
• Collaborate cross functionally with various departments but not limited to: Digital Media planners, SEM/SEO specialist, web developers, etc.
• Good planning skills – and with a well organized approach to deliverables
• Excellent English (Native); additional languages is a plus

Applicant must be able to provide resume & possibly work samples upon request.

We are one of the fastest growing integrated advertising agencies in Hong Kong specialising in digital marketing, analytics and technology solutions.