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Senior Marketing Officer - CRM

Saint Honore Cake Shop Ltd

  • Company Industries:Food and Beverage

Job Information

  • Post Date:2017-06-09
  • Career Level:Senior
  • Location:Not Specified
  • Employment Type:Full Time
  • Job Function:Marketing - Brand / Product Management  Marketing - Marketing Communication  

Job Description

Responsibilities:

  • Handle customer relationship management (CRM) programs for Saint Honore brand, including the strategic planning and execution of customer acquisition and retention strategies as well as cultivating customer engagement and loyalty
  • Manage customer life cycle and work with marketing team to plan and execute customer acquisition and retention programs plus joint promotions
  • Maintain & develop the eCRM & Ecom platforms  (website & apps), including the program development, management of CMS and conduct UAT.
  • Plan and implement digital marketing activities including but not limited to website, app, eDM, SEO, SEM, Facebook etc.
  • Analyze customer data for customer segmentation, reporting and insights
  • Work closely with internal and external parties e.g. Operations, CS, IT, digital platform production vendors, printers etc. on CRM and digital marketing initiatives
  • Organize corporate communication materials and other assigned marketing activities

Requirements:

  • University graduate in Marketing, Business or related discipline;
  • Minimum 4 years of experience in marketing communications, CRM, digital marketing/E-commerce, apps & website development. Candidates with retail experience is preferred;Strong experience in and knowledge of digital marketing and online platforms development
  • Strong analytical, organization and communication skills, great attention to details, effective time and project management skills;
  • Good command of spoken and written English and Chinese

Candidate with less experience will be considered as Marketing Officer.

We offer 5-day work week and comprehensive staff benefits like study sponsorship, life insurance and medical coverage, etc. to the right candidate. Please click "apply now" to forward your detailed resume stating expected salary and available date to us.

 

Please visit our website at www.funggroup.com

(All information collected will be used for recruitment related purpose only. It might also be disclosed to other associated companies of Fung Group for job matching of similar vacancies.)All applications will be treated in the strictest confidence. Personal data provided will be used for recruitment purpose only.

 

The provision of full and complete information in support of your application is necessary for selection purposes. Applicant has the right to request access to and correction of personal data collected from him/her by sending written request to the Human Resource Manager (mailing address : P.O. Box 92408, Tsim Sha Tsui Post Office, Hong Kong). 

Company Info

Being a member of Convenience Retail Asia Limited with company vision of "We bake for the happiness & sharing moments of our Customers", we provide the reinventing, tasty, fresh and beautifully presented bakery delicacies in Hong Kong, Macau and Guangzhou. To cope with our expanding business needs, we are looking for a high caliber candidate with the relevant professional experience to fill this position. 

Interested parties, please forward your resume stating salary expectation and available date to [email protected]

For more information of Saint Honore Cake Shop, please visit www.cr-asia.com

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