Role Description:

The Platform Executive / Platform Specialist is responsible for day-to-day management of Search Marketing, Social Advertising and Real Time Bidding (RTB) campaigns for a client account. Platform Executive / Platform Specialists will be responsible for strategic planning and execution of SEO, SEM, SEM, Social PPCs and RTB campaigns. SEO Strategies are managed across the following capabilities: SEO audits, keyword research, insights & analysis, optimisation strategies, technical recommendations, content strategies and best practice consultancy.  SEM, Social PPCs and RTBs Strategies are managed across the following capabilities: Keyword research and inventories set up, campaign and ad group structure set up, ad copies write-up, creative design recommendation, insights and analysis for on-going optimization and daily bidding, A/B or multi-variate testing, Landing Page Optimization, etc.

Business Responsibilities:

• Provide expert consultancy and execution for client projects.
• Manage client relationships and provide timely communications to clients for strategies, optimisation and insights.
• Participate in regional presentations, conference calls to assist counterpart teams in other regions around the world.
• Responsible for effectively managing best practice by implementing strategies and performing post implementation analysis.
• Participate in weekly team meetings and offer ideas and suggestions to improve and evolve optimizations.
• Provide support to Platform Managers in preparing and researching the latest trend of organic and paid search algorithms
• Notify Platform Manager of any account issues with algorithm changes, performance or visibility changes and help devise ways to address or mitigate said issues
• Notify Platform Manager of any account issues with KPI performance and strategies for resolution for client projects
• Lead communication with teams across Omnicom Media Group as appropriate, and provide consultative services to assist with business and account development.
• Communications regarding the account as needed with appropriate engine, partners, and vendors.
• Format reports and provide top-line insights for on-going reports and post-buy analysis.
• Provide new business support to Platform Directors by completing case studies.
• Understand metrics and KPIs of account and continually suggest optimizations to improve visibility, traffic and conversion.
• Develop knowledge of client’s business, competition and latest industry news and trends.
• Work with the Account Manager & Platforms Director to formulate and execute Digital Marketing strategies.
• Able to establish and maintain effective relationships interdepartmentally as well as those outside the team.

Skills and Behaviours:

• Effective time management skills with an ability to multitask and prioritize
• Detail-oriented
• Able to produce high quality work within a fast paced, dynamic environment
• Excellent verbal and written communication skills
• Understanding of web analytic metrics
• Proficient in Excel and PowerPoint
• Shows interest and engages in non-search disciplines’ social, and display apart from SEO and SEM
• Develops knowledge of client’s business, competition and latest industry news and trends
• Knowledge of at least one third-party search tool and SEM / Social bidding software

Qualifications and Other Relevant Information:

• Bachelor’s Degree preferred
• 1-4 years relevant SEO / SEM / Social Advertising / RTB bidding experience
• Prior experience in a media agency
• Has experience in working across Asian markets and languages
• Candidate with more experience will be consider as Platform Strategist

Resolution is made up of innovative and entrepreneurial spirits. If you’re looking for a company with endless opportunities, top brands, and smart and dynamic people, it’s time to become part of the family.

Working Location: Cyberport (數碼港), Hong Kong

Please click the "Apply Now" button to send your resume, current & expected salary and date of availability to our Company.

All information collected will be used for recruitment only and treated in strict confidence. We will retain the personal data of unsuccessful applicants for future recruitment purpose for a maximum period of 2 years.

About Us

Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. OMG includes two of the world's premier award-winning media agencies, OMD Worldwide and PHD Network.

About Resolution - As OMG’s specialized business unit in performance platforms, Resolution delivers customized business solutions through search marketing strategy and integration. A global operation, Resolution employs a team of over 700 search engine marketing experts who custom-built search marketing programs guided by direct marketing principles to ensure a measurable and positive return on investment. We achieve this through paid search, search engine optimization (SEO) and other complementary interactive marketing consulting services.

Learn more: www.resolutionmedia.com