The Role

• Manage market research projects in the Asia Pacific region, with primary focus on China and Chinese customers
• Manage the research process effectively from project initiation to agency selection and to quality deliverables
• Deliver insights-focused presentations to key business stakeholders from local, regional and global levels
• Regularly source, analyze and compile Consumer reports from various sources, highlighting key issues and implications of importance to the overall business, e.g. Tourism report, Shopper studies, Channel investigation etc
• Develop annual research plan based on information needs and knowledge gaps

The Person

The ideal candidate will have:

• Degree holder in Marketing / Social Sciences discipline
• 6-8 years of working experience in market research field
• Genuine passion for customer experience, customer insights and consumer behaviour
• Proven experience of identifying customer trends and patterns which are impactful to the business
• Numerically-sensitive with strong commercial awareness
• An in-depth understanding of both qualitative and quantitative research
• Competent in multi-tasking and work under tight deadline / time pressure

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.  

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.