Our client is a publicly listed Entertainment/Tech company which employs more than 12,000 professionals across Hong Kong, China and APAC region. 

Reporting to the VP of Marketing and Content Development, your responsibilities will include

• Tag management, technical support for all online marketing and in-app activities, identify operational inefficiencies, drive and improve functional and UI enhancements, define workflow and processes
• Lead, manage and integrate business unit’s requirements for web and app analytics for marketing and social media, automating marketing operations, CRM and email
• Manage projects and ensure smooth operational engagement across various teams such as product, marketing, data analytics, agencies and vendors
• Lead in SEO strategy implementation. Set, define, execute and optimize strategy, KPIs and plans to deliver SEO targets across the region; Manage competitive presence and drive the SEO positioning for the brand

Requirements

• At least 10 years of experience from digital agencies or client side with regional exposure
• Knowledge and experience in digital industry tools and analytics systems for web and app marketing, email, CRM and marketing automation
• Strong knowledge in search engine optimization and proven track record in delivering SEO KPIs; extensive knowledge of the search engine landscape, search engine algorithms and ranking strategies across Asia
• Strong knowledge in Google Analytics, web and app ranking tools, web and app analytics tools, CRM and email systems
• - Has experience working with programmatic buying teams and understand the usage of platforms like DSPs, ad serving tools etc.
• Some understanding of technical languages eg (XHTML, HTML, SQL, etc)
• Experience in building digital cross platform experience is a plus

Interested parties please contact Edward at +852-3481-7283 or send your application to resume(at)xponentialpersonnel.com