The Role

Initially, the role will be Hong Kong focused, assisting in the creation and delivery of marketing content as we develop our social media presence for the HK audience. Much of this will be typical brand content, with a focus on product launches at key times of the year. Translating to and from English and Cantonese will be a key element of this. Assisting with events planning will also be a part of the role, but this will be less frequent.

Very quickly, though, you will engage with the wider APAC business, as we look ahead to next year and our relationships with significant territories. Sales support for local dealers and assisting in the implementation of new sales channels, as well as marketing campaigns outside of HK, means there will be significant potential for development.

Key Requirements

Brompton’s an exciting brand - you’ll be living and breathing it while you’re at work. We’re looking for someone personable, who’s a self-starter, reliable and switched on. You’ll be able to ride a bike confidently and competently in traffic, as you will often be out on location riding – but saying that you definitely don’t need to be pro level.

You’ll be able to demonstrate an understanding of brand positioning and be ready to learn what’s on-brand and not on-brand. You’ll ideally be educated to degree level in a relevant field, but this isn’t essential. However, you will be fluent in written and spoken Cantonese, and proficient in English (you will be working in both languages). You’ll have a natural flair for product and lifestyle photography, ideally demonstrating your interest through existing Instagram accounts. You’ll be interested in trends. You’ll have a good local knowledge of Hong Kong and how to get around.

The unique Brompton bicycle was first designed and built in London in 1975. Today Brompton produces 45,000 folding bikes a year, each one still hand made in London by highly skilled craftsmen and women. Brompton’s reputation for quality, durability and ingenuity have helped it become a global success - 80% of our bikes are exported to 45 countries across the world. Now we’re looking to the next phase of our brand story, and expanding our sales and marketing operations in key international cities. In addition to our new London factory headquarters, and a New York office focusing on North America, we set up our Asia Pacific office in Hong Kong in early 2016. 

Brompton in Asia

Brompton is becoming known in Asia for its elegance, its high quality and its attention to detail. As maker of the world’s most compact folded bike, Brompton is a premium lifestyle brand. Its growing range of luggage and accessories complements this.

The Brompton is made for cities and made for you. It was conceived as a product that increases people’s sense of independence and freedom, and this concept is still at the heart of everything we do. Key Asian cities are undergoing a cycling revolution and their inhabitants are learning the pleasures of riding a bicycle all over again. When people think about getting around in the city better, we want them to think of Brompton.

A Brompton bike is versatile, personal, stylish and lots of fun to ride – yet compact and discreet when not in use. We have a remarkable following in Asia already, and many owners of our products are exceptionally loyal to our brand. This is a great foundation for our next phase of growth – Brompton is superbly positioned to be the bike of choice for the discerning city dweller.