Responsibilities:

• Achieve sales and margin targets by implementing strategies and initiatives that will drive traffic, conversion, retention, revenue and profitability;
• Drive digital marketing strategies and work with marketing to develop and implement effective online campaigns and digital marketing strategies that drive traffic, increase conversion, and increase sales;
• Monitor and manage daily operations;
• Work closely with various departments to ensure optimum support for the website, including marketing for campaigns, design for visuals, logistics and buyers for inventory and the stores for order fulfillment;
• Utilizing a range of techniques including paid search & SEO;
• Develop and monitor digital channel  and define audience segmentation to drive growth of traffic, leads and online purchase;
• Weekly review and analysis of performance providing insight on how to improve sales (with action plans and budget);
• Maintain awareness of market trends in the online retail industry

Qualifications:

• Minimum 5-7 years’ experience in developing and managing an e-commerce environment preferably in retail industry, 3 of which was in a supervisory or managerial role;
• A degree in marketing, or a digital related field is highly preferred;
• Highly competent in digital strategy, including website management, content development; social media, Facebook Ad, CRM, online advertising, Google Adword, SEM/SEO, online customer acquisition, analytics tools such as  Google Analytics and user experience;
• WeChat experience and Cross border knowledge is a clear plus
• Basic knowledge of Magento is a plus
• Experience managing customer database, segmentation modelling and driving consumer insights;
• Business-oriented and highly collaborative with excellent strategic problem solving skills;
• Strong understanding of current online marketing concepts, strategy and best practice;
• Must possess a good design ‘eye’ and be broad thinker with the ability to offer a variety of solutions;
• A good sense of teamwork, willingness to share ideas and the ability to ‘think outside the box’ are essential;
• International exposure and fluency in both Cantonese and English are highly preferred though written English proficiency is a must;

Benefits:

• 5-day work week
• 13 month salary
• Medical insurance & dental care
• Public Holiday
• 12 days paid Annual Leave
• 5 days Marriage Leave
• Birthday Leave
• Staff purchase discount

Interested parties, please send resume with current and expected salary to recruit@rm-fg.com for interview arrangement. (Data collected will be used as recruitment related purpose only.)