Reporting to Senior Development Manager, the incumbent will support Orbis Hong Kong in the execution of digital fundraising / promotion activities to supporters and the public.  Other duties include performance analysis of digital campaigns and support for strategy formulation so as to explore fundraising opportunities and optimize the publicity effect.  

JOB RESPONSIBILITIES 

• Develop and execute approved email campaigns and other fundraising campaigns via online or mobile channels.  Coordinate with service providers on technical support for digital campaigns.
• Work on online advertising projects with Facebook Adverts Manager and Google AdWords.  Source and coordinate with vendors in promotions for fundraising campaigns via social media channels.  Evaluate performance, provide analytic insights on improvement in project effectiveness, conversion and optimisation in ROI.
• Conduct digital analytics using tools such as Google Analytics, Tag Manager...etc. Track existing and potential supporters' journey and behavior on various platforms, share actionable insights to drive better performance.  
• Research on market / social media trends, SEO & SEM tactics, and best practices...etc.  Share information to the team and appropriately apply the knowledge to suitable campaigns.
• Support other fundraising and Orbis activities, as requested

QUALIFICATION & EXPERIENCE

• Tertiary educated / University graduate with 2 years’ solid work experience in digital marketing / e-commerce
• Experience of executing digital marketing campaigns' promotions and advertisement on digital / social media channels using Facebook Adverts Manager and Google Adwords
• Experience of doing performance tracking in Facebook and digital analytics using Google Analytics

KNOWLEDGE & SKILLS

• Technical knowledge in managing email marketing, online advertising and digital analytical tools
• Solid knowledge of digital communications, SEO & SEM with strong marketing sense and able to drive results in a fast-paced environment.  Understand current online / social media marketing concepts, and sensitive to user experience
• Strong statistical and analytical skills.  Able to consolidate findings and give implications / insights on making improvements
• Good writing and communications skills
• Knowledge in image editing / graphic design tool such as Photoshop
• Knowledge in computer program language such as HTML and video production / editing tool is a plus
• With can-do attitude. Capable to manage multiple tasks efficiently and meet deadlines
• Able to work independently but also a good team player
• Passionate in working for an NGO

APPLICATION METHODS

If you are interested in applying for this position and joining the Orbis family, please:

• visit the Employment page of our website (www.orbis.org) for detailed application method OR
• click the  APPLY NOW  button below OR
• send your application by mail to Human Resources Department, Unit C, 5/F, Infotech Centre, 21 Hung To Road, Kwun Tong 

Please include your resume and letter of interest, quoting job reference number (HKDS-J0517) and stating your availability, current and expected salary in your application.

All data collected will be kept confidential and used for recruitment purpose only.