Role and Responsibilities:

Scope

• Build reward-U’s market position by locating, developing, defining, negotiating, and closing business relationships.  Key emphasis on providing the primary revenue stream for the program through maintaining a strong margin on points sale;
• More detailed market opportunity and profitability analysis especially in respect of laying the groundwork to establish reward-U as a currency.

Business development / strategy support

• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities;
• Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending points margin;
• Develops negotiating strategies and positions by examining risks and potentials; estimating partners' needs and goals as well as reward-U’s;
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract requirements with business operations;
• Protects organization's value by keeping information confidential;
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations;
• Always seek opportunities for sister companies (e.g. HKE) to leverage the relationship developed by reward-U;
• Expertise in establishing a well-structured and co-ordinated B2B pipeline including strengthening of verified sales opportunity analysis.

Project management 


• Manages internal resources and third parties/vendors for the flawless execution of projects;
• Ensure that all projects are delivered on-time, within scope and within budget. 

Team building

• Lead an efficient and targeted team of approximately 3-4 staff dedicated to making reward-U a “best-in-class” loyalty program in support of the U-Fly Alliance carriers and it’s membership;
• Promote skill development, continued education and training, throughtout the junior staff on both core business teams.

Qualifications:

• Degree holder or above;
• Excellent client-facing and internal communication skills, written and spoken, in English;
• Minimum 10 years’ (relevant) working experience incl. 5 years in managerial/supervisory level;
• Solid organizational skills including attention to detail and multi-tasking skills;
• Hands on experience developing and implementing targeted offer strategies like a deep understanding of customer segmentations and life cycle marketing;
• Extensive experience in building/revamping and managing an airline’s frequent flyer program or a travel-related loyalty program;
• Able to derive insights to construct offers, campaigns and communications that drive profitable customer behaviors.
  
  

Desirable Qualities:

• Good command of spoken and written English, Chinese language is a plus;
• Self-starter;
• Prospecting and closing skills;
• Willingness to travel;
• Knowledge of relevant systems, technologies, and industry best practice for Loyalty partnerships for LCCs;
• Understand the uniqueness of China and Hong Kong-based travel patterns and customer profiles / booking patterns.

reward-U

Launched on 14 April 2016, reward-U is the loyalty programme founded by HK Express, Hong Kong’s low fare airline. The programme is designed to reward loyalty with an emphasis on convenience, flexibility and transparency.reward-U points are awarded based upon dollars spent, not miles flown.

The programme is free to join and offers the option to accumulate points even on low cost fares. In addition to ‘reward-U crew’ for friends and family to gather points as a team, the programme offers an easy and efficient “any seat, any flight, any time redemption” process with no blackout dates.

reward-U also offers points redemption on a variety of ancillary items including meals and baggage, providing a smarter and better way to travel. For more information, please visit: www.reward-U.com