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Digital Marketing Coordinator

Capezio Asia Limited

  • Company Industries:Others

Job Information

  • Post Date:2017-08-02
  • Career Level:Entry Level
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Brand / Product Management  Marketing - General / Support  Marketing - Marketing Communication&n

Job Description

Website Operation Responsibilities:

  • Product management, additions, & merchandising
  • Content & promotional publishing
  • Promotional communications & promo code setup
  • Monitor regional online functionality and consumer expectations & build business case for site enhancements or modifications
  • Follow-through, testing, & approval for website enhancement work done by supporting development agency
  • Customer service, policy enforcement, review monitoring, & conflict resolution in order to achieve high levels of customer satisfaction
  • End-to-end ownership of customer experience and engagement

Digital Marketing Responsibilities:

  • Develop regular marketing campaigns to encourage online sales
  • Monitor competitor marketing communications & offerings
  • Communication initiation with other internal departments in order to stay abreast of company goals/trends & dance seasonality
  • Develop, manage, maintain, and execute upon a promotional calendar
  • Liaison with the marketing team for any assets required for timely and complete executions of campaigns per the promotional calendar
  • Email configuration and campaign planning within an email marketing system
  • Reporting of email campaigns & overall website sales and KPIs
  • Co-ownership of online revenue and performance KPI targets with the US online team

Social Media Responsibilities:

  • Maintain and execute a daily social media strategy based on industry news/trends, opportunities, or online promotions
  • Respond when necessary to social inquiries or comments
  • Monitor competitor social media communications
  • Ensure participation in the top regionally relevant social platforms
  • Reporting of social KPIs & performance trends
  • Sound knowledge of SEO principles and execution
  • Knowledge of Magento Enterprise and Magento Connect eco-system an advantage
  • Developing online customer


Experience:

  • At least 2 years’ experience using a website CMS or planning & executing digital marketing campaigns
  • Strong background in the use of Microsoft Office applications
  • Knowledge in the use and execution of regionally relevant social media platforms
  • Experience working on and monitoring projects with 3rd party agencies
  • Ability to work independently & take initiative
  • Knowledge in the use of Google Analytics a plus
  • Knowledge of the dance industry a plus

Key relationships:

  • Director of Online Operations
  • Sr. Digital Marketing Manager
  • Marketing Contact
  • Social Media Manager
  • Local HK business, sales & operations team


Working location: Tuen Mun

Attractive remuneration package will be offered to the right candidates. For Interested parties, please apply with a detailed resume stating present and expected salary by clicking "Apply Now". You are welcome to visit our website at http://www.capezio.com/.

Personal data collected will be used for recruitment purposes only and kept confidential.

Company Info

Currently, we are looking for capable candidates in the following role:

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