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Senior Project Manager, Lead Decisioning (Banking)

Talent Axis Management Consulting Group Limited

  • Company Industries:Human Resources Management/Consultancy

Job Information

  • Post Date:2017-10-17
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time
  • Job Function:Others  Marketing - Direct Marketing  

Job Description

Our client, a well-established bank, is now seeking an experienced candidate to join their team.

 

Responsibilities:

  • Commercialize Next-Best-Actions via real-time omni-channel customer decisioning capability
  • Own and manage centrally driven communications with the customer through specified CRM channels through designing a contact strategy for effective customers engagement
  • Own and manage leads optimization governance and ideation forums with stakeholders across Customer Value Management, Marketing, Digital, etc.
  • Design new process and framework for effective integration of triggers and campaign
  • Design test and learn strategies to optimise performance
  • The subject role reports into Project Head of Analytics Transformation

 

Requirements:

  • Degree in Mathematics, Science or a similar numerical discipline
  • 12+ years of hands on experience in in strategy development, marketing, quantitative analysis, product profitability modelling and financial analysis, across multiple financial product categories and customer segments
  • Technical knowledge of customer segmentation, digital marketing, model building, portfolio analytics, data mining development and applications, and market/industry reviews for strategy formulation
  • Exposure and experience with customer lifecycle marketing
  • Experience with customer base marketing initiatives, particularly product retailing to the mass market and affluent segments via digital and direct distribution channels
  • Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes

 

Interested candidates please forward your resume (in MS Word format) together with current and expected salary details by clicking the Apply Now button.

Company Info

We are expert in Talent Management solutions. Headquartered in Hong Kong, Talent Axis is a specialized recruitment firm providing service to financial institutes, commercial & industrial sectors, as well as IT & T, dealing in permanent positions, contract roles and temporary assignments.

Employment Agency Licence No.68188

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