Purpose       

Develop and execute marketing strategy in Tourism development for Florentia Villages in Asia Pacific; be responsible for planning, developing and directing marketing and tourism development activities.

Responsibilities  

• Support the Marketing director by performing a plethora of tasks assigned and to ensure the coordination, planning, and execution of the tourism strategy.
• Planning and develop all relevant activities to increase the footfalls, brand awareness, sales and profit of Florentia Village.
• Work together with Marketing director and other team to implement marketing strategies in all aspects.
• To Lead the Tourism Department to develop tourism programs to bring as many tourists as possible
• Establish and maintain the relationship with both traditional and online travel agencies, tourism bureaus, MICE, Corporates and tourism exhibitions as well as co-op with these channels to bring tourists to FV
• Plan and promote FV as a tourist destination strategically
• Approach 3^rd parties, such as hotels and airlines to do co-op activities to bring as many tourists as possible
• Categorize tourists and plan the strategic approaches to attract them to FV by various methods
• Plan and execute tourism events in FV, such as co-op with local travel agencies or tourism bureau for a tourism expo, to build up FV as a travel destination
• Approach travel agencies to bring domestic and foreign tourists to FV
• To analyze the result and submit final reports
• Assist in maintaining a strong team performance, by regularly reviewing KPI’s and goals against performance and realigning strategies according to results.
• Prepare department performance reports and submit to Marketing Director on weekly basis.

• Willing to be rotated jobs upon needs

Competencies

• Strategic Planning and Delivery
• Leadership
• People Management
• Results Focus
• Communication and Influencing
• Team Work
• Creative
• Customer Oriented

Knowledge and Skills

• 8 years or above experience intourism-related project management
• Education with bachelor degree or above , preferably in hospitality, marketing or other related professional field
• Work with passionateoptimistic attitude, clear logical thinking
• Has mature personality and be able to work under pressure

Other Requirements

• Strategic thinking on business goals of branding
• Good experience and capabilities in marketing project management
• Creative, flexible and energetic. Must have “jack of all trades attitude.”
• Good team player and good at coordination in cross-function as well as internal and external business partners.
• Outstanding organizingand integrationskills and ability to juggle multiple projects
• Has strong sense of urgency in fast-paced environment
• Good command in creative thinking, communication and negotiation skills
• Good command in written and verbal English and Mandarin communication
• Solid expertise in MS Project, Photoshop, Visio, Access, Word, Excel
• Take other relevant duties or responsibilities as directed and ensuring timely deliver