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Senior Marketing Executive (digital marketing)

Global Sources

  • Company Industries:Media/Publishing/Printing

Job Information

  • Post Date:2017-10-27
  • Location:Not Specified
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Application Specialist - Network  Marketing - General / Support  Marketing - Market Research  

Job Description

Main Duties & Responsibilities:

  • Plan and execute relevant, cost-effective and timely promotion for company’s trade shows through various digital marketing channels including SEM (e.g. Google & Bing), social media (e.g. Facebook, LinkedIn, Twitter) and display banner networks 
  • Plan and execute digital marketing campaigns to achieve planned KPIs 
  • Monitor marketing campaign progress, on-going campaign optimization based on assigned KPIs, cost control and reporting in timely manner 
  • Work closely with English and Chinese copywriters and designer on content and creative for social media and other media channels 
  • Contact, negotiate and deal with internal business units on company’s O2O objective, and external vendors/agencies for media booking and execution.
  • Performs related duties as assigned by immediate supervisor 

 

Job Requirement: 

You are a cooperative team player with excellent oral and written communication skills and a university degree preferably in Marketing, Mass Communication, Business Administration or related field. 

You have at least 2 years hands-on digital marketing experience preferably in the field of advertising, marketing, communication, tradeshow or related Business-to-Business environment.  Social media marketing experience will definitely be an advantage. 

You are a creative and self-motivated person, attention to detail, and able to work under pressure. Knowledge on design tools will be an advantage. 

 

Interested parties please submit resume, covering letter & salary requirement by email.

(Personal data collected will be used for recruitment purpose only.)

Company Info

Global Sources is an internationally recognized B2B sourcing platform that has been driving global trade for over 50 years. ​The Company connects authentic buyers and verified suppliers worldwide with tailored solutions and trusted market intelligence through trade shows, digital platforms and magazines.   Global Sources pioneered the world’s first cross-border B2B E-commerce web site globalsources.com in 1995.  The Company has over 10 million registered international buyers and users.

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