• Renowned FMCG Brand 
• All rounded digital marketing exposure
• Accelerate your career development

Our client is a renowned FMCG multinational company which is looking for a Group Digital Manager - Brand Communication to support the rapid business growth in Asia. Reporting to Head of Digital and you will be responsible for:

Responsibility:

• Plan s and manages the digital elements of a brand’s marketing plan

• Responsible for keeping the digital marketing team focused on achieving the company’s goals

• Develop digital communication strategy (including social media) for different brands, products and services

• Ensure consistent and coherent brand communication

• Manage agencies, partners and vendors to drive business objectives

• Design and implement data utilization framework covering search, SEO/SEM, CRM, Analytic for different brands, products and service 

• Bulid analytics & KPIs to measure success of the channel and content strategy

• Drive project management around digital communications platforms on corporate level

• Manage digital communication with brands team including risk assessment, deliverables, schedules, budgets and establish KPI’s 

Requirement :

• Minimum 8 years of experience in digital marketing

• Ability to manage high-paced environment with multiple projects and both internal and external teams

• Must be able to manage sizable budget, understand financial acronyms, spreadsheets, cost and fee structures

• Must be able to forecast close to actual budget requirements, manage brand and finance teams when forecasting

• Must be detail oriented, forward thinking and exploratory

• Must be able to reason with logic, question validity and open to challenge

• Ability to develop strong interpersonal relationships at a variety of levels

• Ability to take lead of the creative development of a campaign and maintain a macro strategy

• Working knowledge of digital marketing and web site practices and technologies

• Understanding of media buying practices and terminology