Seeking a dynamic individual responsible for developing implementing and executing strategic marketing plans in order to attract potential customers and retain existing ones. Working closely with sales to create support materials and adjust campaigns and strategies as needed in response to feedback. Day-to-day tasks include managing and coordinating marketing activities, leading market research efforts and tracking marketing effectiveness with regular presentations and reporting to senior management.

Job overview:

• Intimate understanding of traditional and emerging marketing channels  
• Budget-management skills and proficiency
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Develop marketing plan and strategy for the company in line with company objectives
• Co-ordinate marketing campaigns with sales activities
• Creation and publication of all marketing material in line with marketing plans
• Plan and implement promotional campaigns
• Manage and improve lead generation campaigns, measuring results
• Overall responsibility for brand management and corporate identity
• Prepare online and print marketing campaigns
• Monitor and report on effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  
  

Requirements:

• Excellent communication skills in written and spoken English and Chinese
• Competent in English and Chinese copy writing
• Ability to think creatively and out of the box
• Proficient in graphics software such as Illustrator, InDesign, Photoshop etc
• Experience in online website updates
• Effective management and execution of events
• Solid knowledge in logistics management
• Experience in social media, Google Analytics, SEO and SEM a plus