Acquisition Manager (Individual Giving/Fundraising)

The Role: You will be responsible for taking our operations in individual giving to the next level. Possessing excellent marketing experience in acquisition and be both hands-on and strategic, the candidate will leverage Save the Children international expertise and reach to achieve targets. This role offers the opportunity to progress to become an integral part of the leadership team to foster a leading team approach to individual fundraising.

Reports to: Director of Partnerships & Philanthropy

KEY AREAS OF ACCOUNTABILITY

Strategy, planning, and campaign management
• Develop and implement a donor acquisition plan that encompasses all aspects of recruiting quality donors .
• This plan will encompass managing our face to face agencies to ensure that we recruit quality donors, at sufficient volume, within budget.
• Support the development and growth of our in-house face to face programme. Primarily this will involve supporting our in-house manager and working to help grow and develop the team.
• Manage our DRTV channel through strong agency management and rigorous results analysis.
• Seek to test alternative acquisition strategies, incorporating digital and other potential channels to ensure that we have a diversified portfolio.
• Ensure campaign activity is executed on time and within budget.

Analysis and Reporting
• Work with other team members to develop robust reporting to better inform the team’s decision making process to help drive revenue growth.
• Contribute to efforts to improve the functionality of our database to improve our results reporting.

Digital
• Work with the Digital Marketing Officer to ensure that digital is integrated into our acquisition channels and seek to scope out the opportunities to use digital more proactively as a diversified acquisition channel.

Integration
• Work closely with Donor Development team to ensure donors quality and with share KPI for donor metrics.

• Ensure integration with other departments to ensure that the donor journey is logical and that we are maximizing our ability to communicate with donors and potential donors with all of our touch points, making use of all mediums.

Team management
• Support the development of the team and work to set priorities, KPIs and ensure that we reach our goals
• The Digital Marketing Officer reports both to the Donor Development Manager and the Donor Acquisition Manager. Ensure that this dual reporting function works well, with clear liaison and priority setting.
• Seek to recruit new members to the team over time to build the capacity and expertise of the team.
• Create a positive and dynamic working environment for the team

QUALIFICATIONS AND EXPERIENCE
• Degree holder in Marketing, PR/Marketing Communications or related discipline
• Must have a minimum of 8 years marketing experience, preferrably in ecommence or advertising agency. NGO experience is desirable but not essential.
• Must be both strategic and hands-on to direct and execute the daily responsibilities and supervisory experience
• Must be able to work under pressure and handle multiple tasks independently and be a team player
• Excellent command of both written and spoken Chinese (Cantonese) and English.
• Capable to prioritize tasks and adapt to sudden changes of work requirement, such as putting up an appeal within 48 hours during onset of emergencies / large scale disasters
• Lots of initiatives and with a can-do and adaptable attitude

Don’t miss the opportunity to have career success and fulfillment while you deliver change for children to attain the right to survival, protection, development and participation.

Interested parties please send full resume, including your current & expect salary and date of availability by clicking "Apply Now".

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