Pernod Ricard Global Travel Retail
Pernod Ricard is the world’s n°2 in wines and spirits with consolidated Sales of €8,682 million in FY16. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin and Malibu, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo and Kenwood wines. Pernod Ricard employs a workforce of 18,500 people and operates through a decentralised organisation, with 6 “Brand Companies” and 85 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption.  Pernod Ricard’s strategy and ambition are based on three key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard first gained presence in Travel Retail in the early 1980’s and today Pernod Ricard Global Travel Retail (GTR) is leading the value creation within the channel, whilst engaging with its travellers through multiple points of their ‘Travel Trail’ journey and strong customer partnerships. Global Travel Retail is Pernod Ricard’s 2nd largest market in terms of profit and a strategic focus for the business.

Position Summary: Under the Direction of the Marketing Manager, the Marketing Activation Manager will be responsible to assess & identify the best promotional activations in line with our investments prioritization model. This role will be responsible for the implementation and activation of marketing plans, promotional activities and execution of key merchandising in the assigned perimeter. This role is accountable for ensuring “Excellence in Execution” of strategies through implementation and monitoring effectiveness. This role will be responsible for gathering marketing insights to assess business trends and ensure proper plans are executed and for participating in special projects in line with the global customer management needs.

Essential Job Duties:
•Adapt Global Travel Retail guidelines to local programs / initiatives for key customer.
•Coordinate with vendor / agencies (lead the teams and develop the shopper execution) and ensure consistent branding execution in line with business strategy in multiple regions.
•Identify and develop proposals on opportunities for large volume driving activations and tactical plans for Global Customer Management in conjunction with Marketing Manager.
•Liaise on all tactical / promotional activities and opportunities, marketing issues and ensure program execution and follow through with customer and internally.
•Communicate effectiveness of the marketing tools and execution to examine market insight and trends to ensure proper plans are developed.
•Partner with Marketing Manager and Commercial team with all ad hoc projects.
•Deliver timely and accurate reporting, i.e., monthly comments, activity summary, competition update, etc.
•Ensure that all promotional activities which are implemented in his/her customer are in line with the agreed marketing plans and guidelines.
•Monitor depletion trends and provide feedback to Key Account Manager.
•Successfully interact with customer contacts; agencies, vendors (POS, Display, etc), and all levels of BU.
•Partner with Key Account Managers to present Marketing plans to customer in their respective perimeter.
•Coordinate in and out execution (Merchandising and activation in and out the store) focusing in “Excellence in Execution”.
•Secure our brand leader position while fulfilling retailer needs, aligning to the marketing calendar and integrating within shopper marketing programs.
•Identify new merchandising opportunities/plans that keep our brand on the merchandising forefront of the category increase share of shelf and provide brief to Retail Operations Team.
•Execute merchandising projects in accordance to Retail Operational Team guidelines.
•Effectively implement & track A&P budgets in line with DASH model.

Qualifications/Requirements:
Education: BA degree in Business, Marketing
Experience:
•7+ years of experience in Marketing in International FMCG/Travel Retail with experience with Brand & Trade Marketing is preferred
•Strong business acumen with analytical and solid influencing skills.
•Experience with Digital Marketing campaigns is a plus.
•Thorough and creative problem solving abilities, strong verbal and written presentation skills.
•Must be able to manage multiple initiatives with strong execution orientation and proper project management abilities.
Technical skills: Excel knowledge and PowerPoint. Intermediate knowledge of Microsoft Outlook and Word.
Languages: English in a business environment. Speaking of the local languages would be an asset/ a must according to Markets.
Other or Special Requirements: 30% Travel may be required