Our Client, a leading Asset Management Company is looking for a talented Content Marketing Manager to take full responsibility of their marketing strategies including social media, blogs and lead generation. The ideal candidate should posses with sound writing skills and able to develop engaging content to attract customers.

Requirements

• Design content marketing strategies and set short-term goals
• Undertake content marketing initiatives to achieve business targets
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement.
• Development of editorial governance so content is consistent with our brand voice, style and tone
• Analyze web traffic metrics
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution.
• Measurement and optimization of the program will be required on a regular and ongoing basis
  
  

Requirements

• Previous work experience as a Content marketing manager in Bank or Finance Companies
• Proficiency in MS Office and WordPress or other Content Management Software
• Understanding of web publishing requirements
• Hands on experience with SEO and web traffic metrics
• Expertise in social media platforms
• Project management skills and attention to detail
• Excellent communication and writing skills in English and Chinese
• BSc degree in Marketing, Journalism or relevant
  
  

Interested party, please send your resume with current and expected salary by clicking “Apply Now”

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