Manager, Loyalty Program, China / Hong Kong

Luxury Hotels International of Hong Kong Limited

Company Industries：Hospitality / Catering

Job Information

Post Date：2017-10-04
Career Level：Middle
Location：Not Specified
Salary：Salary provided
Employment Type：Full Time, Permanent
Job Function：Marketing - Brand / Product Management Marketing - Direct Marketing Others

Job Description

Start Your Journey With Us

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

JOB SUMMARY

The Manager, Loyalty Programs is a highly dynamic role tasked with formulating customer engagement strategies, lead loyalty marketing campaign execution and marketing communications, in order to further enhance member engagement and the Marriott’s loyalty programs positioning across Asia Pacific. This role will report to Director, Loyalty & Partnerships China.

The role will be based in Hong Kong or Shanghai.

CORE WORK ACTIVITIES

Lead, develop and implement customer loyalty / CRM initiatives and campaigns for member acquisition, activation, repeat stay and retention, including campaign design, operations, communications and result tracking
Understand consumer trend and behavior as well as global / APAC business goals to develop and execute insight driven initiatives, such as member exclusive benefits/offers/events and social engagement activities
Plan and manage monthly loyalty marketing communications, such as eNewsletter, eDM, and website banners. Solicit offers from Global Loyalty, Brand Marketing, Revenue Management, eCommerce and Properties etc, to develop calendar and prioritize stories and offers according to the business objectives
Manage and work with creative and other agencies, to develop brand merchandise, marketing materials and program collateral in all relevant languages
Own and manage loyalty marketing brand and marketing governance. Liaise with internal and external parties to ensure all ATL / BTL messages are align with brand guidelines
Monitor industry trends, tools and customer insights to stay current
Measure, analysis and review program performance, track progress on KPIs to ensure the business goals are met

CANDIDATE PROFILE

Education and Experience

Degree holder preferably in Business, Marketing or Communications
4 years of experience in marketing with solid exposure in large-scale loyalty or CRM program, marketing communications and promotions; experience in leading agile teams and agencies is a plus
Strong analytical skills with ability to leverage data to create effective offers and promotions
Excellent communications and organizing skills; well organized, manage projects and priorities with on time, on budget delivery
Experience in demonstrating leadership / influence and collaboration in a matrix-managed environment, and across multiple and diverse groups
Self-starter who performs well with appropriate supervision and has a track record of producing results
Highly energetic and demonstrates ability to coordinate multiple projects and competing priorities
Business acumen, works effectively in professional collaborative, international environment with cross-functional teams
Creative mindset of continually thinking and presenting new ideas on how to enhance Marketing's impact on the business
Excellent command of written and spoken English and Chinese (including Putonghua)
Strong PC skills including MS Word, Excel, PowerPoint and Chinese character input

Company Info

It’s a powerful feeling, to belong. It’s inspiring people to do more than they thought they could. It’s leading the way by rolling up your sleeves to accomplish a common goal. It’s taking a passion and turning into your vision. Belonging is what it feels like to work at Marriott. If this sounds like the place for you, join us.

Contact

Apply