Office of the United Nations High Commissioner for Refugees (UNHCR) is recruiting a Senior Digital Fundraising Associate, carrying an external title of “Senior Digital Fundraising Manager”, to act as key pivot to support various fundraising acquisition channels in UNHCR Hong Kong and Macao.

Senior Digital Fundraising Associate works under the direct supervision of the Associate PSP Officer, Head of Private Sector Partnerships (Hong Kong and Macao). The incumbent will be responsible for generating ideas and tools addressed at supporting and developing the UNHCR’s brand and awareness of refugee issues, in order to facilitate the growth in fundraising, the cultivation of new and existing donors, and the development of digital fundraising campaigns. S/he will manage all web and social networks’ fundraising features, work with internal resources and/or external suppliers to generate digital content and engagement. S/he will also be responsible for the development of the local digital strategic direction and will carry out the implementation of the digital marketing and fundraising campaigns initiatives, making sure that all issues regarding online and offline communications of this area are totally integrated in the global strategic planning of UNHCR.

Requirements and experience:

• Tertiary-qualified, preferably with a University degree in marketing, e-commerce, mathematics, computer science, or communications;
• Minimum of 11 years’ experience in digital marketing or digital fundraising with at least four years in management role;
• Strong experience with running digital campaigns for the purposes of member acquisition;
• Strong knowledge of web analytics platforms such as Google Analytics;
• Vast knowledge of digital measurement metrics, and experience with producing online performance reports for senior stakeholders;
• Experienced in working with content management systems, and e-mail marketing tools;
• Strong analytical, written and verbal skills;
• Held/hold a Google Analytics Individual Qualification Certification;
• Professional experience within the not-for-profit sector, UN agencies or international institutions is an asset.

Responsibilities:

• Ensure UNHCR maximizes the use of other digital channels, such as SMS, podcasts, blogs and DRTV and that these tools are integrated where appropriate.
• Assist in managing and review all lead generation programmes and search engine marketing with channels integration to maximize ROI.
• Assist in formulating strategies and plan to digitize donor communications and donor engagement work.
• Work closely with UNHCR regional and headquarter (HQ) teams, the external communications suppliers to ensure the total integration of digital fundraising is within the organization’s planning; ensure a fluent and continuous external communications through social networks and to maximize the value of donors and prospects.
• Assist in digital projects organized by HQ and provide technical advice.
• Support markets in Asia with specific digital projects in collaboration with Regional Digital Officer based in RO Bangkok. The projects have strong connection with UNHCR Hong Kong's digital activities and at start have clear scope and targets defined. Maximum time spend on the regional projects up to 20% of fte.
• Alongside the Assistant PSP Officer (Hong Kong - Acquisition), lead the procurement process for all supplier relationships linked to new donor acquisition through digital channels.
• Work with appropriate members of the fundraising team to effectively track supporter attrition and support the acquisition team in testing strategies through digital.
• Present all digital new donor acquisition reports to the Assistant PSP Officer (Hong Kong - Acquisition) as well as the regional and global teams.
• Any other appropriate tasks or projects as delegated by the Assistant PSP Officer (Hong Kong - Acquisition)

For a full job description please visit < http://www.unhcr.org/hk/en/job-opportunities>

Closing date: 21 December 2017

Please send a completed Personal History Form which can be downloaded from <http://www.unhcr.org/hk/wp-content/uploads/sites/13/2017/10/UNHCR_Personal_History_Form_October-2017.zip>, a letter of application, your CV/resume (no photos) in strict confidence by email only the email stated in our website "http://www.unhcr.org/hk/en/job-opportunities". Please ensure that they are sent as Word documents with the titles “your name Personal History Form”, “your name cover letter” and “your name CV”. Please put “UNHCR – Senior Digital Fundraising Associate” in the email subject line.

Only shortlisted candidates will be notified and invited for interview.