Primary purpose of the position:

To support Consumer Marketing Director in deriving and executing content marketing strategy with continuous optimization processes; to establish REA HK 3-brands as a credible voice in front of users, consumers and media parties.

Responsibilities:

Develop and manage content strategy of REA Group of brands in HK

• Devise and develop content strategy, plan and program to facilitate sales and business development teams to meet business goals and revenue targets. Media vehicles including but not limited to print, online, mobile, social media, email and membership marketing
• Responsible for budgeting, planning and expense monitoring of content team in assuring highest cost-efficiency and effectiveness.

Manage the execution of the daily content and projects

• Coach, develop and manage content team
• Work closely with the team to develop ideas and formulate content direction
• Oversight of all content publication and content hygiene
• Lead planning for video content, and establish operational processes for identification, prioritization and ongoing evaluation of initiatives
• Set clear targets for each mandate and project, ensuring the target is achieved
• Set timeline and ensure all plans are completed within targeted timelines
• Identifies both new content opportunities and ways to re-purpose and promote existing content throughout the site
• Measure their success in ROI and response from target segment projects included but not limited to Print / Publication, Social media (FB, Weibo, WeChat, Twitter, etc.) & Membership campaign

Develop a deep understanding of the target market

• Gather information and insights to assist in the development of the marketing strategy and communications plan
• Scope include but not limited to: Competitive landscape, Consumer (B2C) satisfaction, Different segments, Industry reports and trends

Requirements:

• Degree or above in Mass Communications, Journalism, Marketing, Business Administration or related field
• At least 8 years of working experience as a content specialist, writer, journalist, editor, sub-Editor or related role with minimum 3 years in managerial position
• Previous experience in using web based content management systems and video content development
• Familiar with concepts and best practices for creating and delivering content across multiple channels: Web, Mobile, Social Media
• Experience commissioning and delivering written, audio, video and interactive content
• Must be effectively bilingual with native command of both English and Chinese; good writing and editing skills
• A desire to make a difference and work hard with a team of purpose-driven individuals - and have fun!
• A good communicator and motivator. Able to inspire and direct others who create, edit and curate content on wide variety of topics

Interested applicants please send a full resume with EXPECTED SALARY via APPLY NOW. Personal data provided by job applicants will be used strictly in accordance with the employer's personal data policies.

WE ARE COMMITTED TO HIRING A DIVERSE WORKFORCE
WE ARE AN EQUAL OPPORTUNITY EMPLOYER