Responsibilities:

• Manage SEM campaigns on Google and Bing to maximize ROI.
• Monitor and report utilization, budget and campaign performance.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Perform ongoing keyword discovery, expansion and optimization.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative key wording, etc.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.
• Collaborate with design and content staff to ensure projects are aligned with marketing objectives and expectations.
• Analyze and evaluate site user behaviors and web traffic to improve the performance of the campaigns and make recommendations to improve user experience.
•  Evaluate and execute social media content strategies an articulate social media channels (including but not limited to Facebook, YouTube, Instagram, Pinterest, Twitter, WeChat, Weibo) performance with reports

Requirements:

• 2-3years experience in digital marketing related position
• Education – bachelor degree in hospitality, marketing or relevant discipline
• Technical/ functional competencies – experience in SEO and SEM and maximize ROI
• Knowledge of AdWords, HTML and CSS Familiar with Google Analytics and Google Search Console ,basic Adobe Illustrator, Photoshop is a plus
• Language skills - fluent in Cantonese and English