Retail Marketing Manager
Triumph International Services (APAC) Limited
- Company Industries：Clothing/Garment/Textile
Job Information
- Post Date：2017-12-08
- Location：Not Specified
- Employment Type：Full Time, Permanent
- Job Function：Management Marketing - Marketing Communication Retail Sales
Job Description
Purpose of the job
To direct and oversees all retail marketing activities in order to develop marketing strategies, drive store marketing events and CRM to drive growth in business, increase traffic to stores and customer loyalty. This role will work closely with the sales team also to ensure we deliver an avant garde customer experience to our customers
General duties and responsibilities
- To identify retail marketing strategies and action plans to implement innovative sales promotion related activities. Monitor executional process to effectively manage the cadence and support around the key initiatives.
- Collaborate with Sales and merchandising team to ensure a seamless GTM process is developed and executed effectively to maximize the sales potential from our products and people
- Responsible to drive store events and store traffic
- Ensure that all shop materials are designed creatively within the brand framework but being able to entice the customers to understand and buy the promotional products
- Develop innovative and effective PR plans to build consumer engagements.
- Manage agencies effectively and drive effectiveness and creativeness from within
- Collaborate effectively with Sales and Merchandising team to ensure brand objectives are met.
- Collaborate and support regional/global marketing organization to achieve a one team culture
- Able to give clear and precise directions to the Regional VM staff in order to deliver all agreed messages to store
- Revamp and re-position the CRM activities to enlarge customer base and create loyalty of these customers to our brand
- Create Out of the Box activities to drive VIP to stores
- Responsible routine We-chat / Weibo communication channels of key countries
Professional requirements
- Possess outstanding communication skills in both verbal and written English and Mandarin
- Resilient when facing adversity and stress
- Adapt easily into complex organization and diverse audiences
- Charismatic and collaborative
- Able to prioritize and work independently and possess good time management skills
- Demonstrate the ability to influence decisions with proven experience and analysis
- More than 5 years of hands on experience in marketing preferably with operation experience
- Proven track record in retail marketing and acting as a main co-ordination point with sales team
- Strong fashion sense and analytical skills
- Knowledge of online retail is an advantage
Company Info
Triumph Group, is one of the world´s leading intimate apparel companies, has been around for over 130 years, becoming larger and more international by the decade. Such a long period of success is only possible with a keen sense for fashion and excellent insights into the desires and needs of our consumers. Beautiful designs, advanced textile engineering and unparalleled innovative power have always been achieved with an experienced and motivated community of employees around the world – they are the true “Makers of Lingerie”. Therefore, we continuously strive to recruit new talent, offering them one of the textile industry’s most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. We are also proud as a European company to have become a market leader in Asia very early on and to be a market leader in countries like Japan, China and Singapore as well as an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company’s staff. In the last years, we have had a specific and successful drive to increase the number of women in management. Today the Triumph Group joins the ranks of global leaders in the lingerie sector, with a multi-facetted product palette that is sold in more than 120 countries, from Norway to South Africa and from Mexico to India. This is taken care of by around 40,000 trade customers, with whom Triumph has traditionally had close relations, in addition to a dense network of 4,050 controlled points of sale, which are operated both by partners and by Triumph itself. The company is mindful of the fact that quality products must be accompanied by excellent service in order to satisfy demanding consumers.
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