Role Overview

• Manage and execute marketing activities for the growth of a revolutionary smart ring from Asia to Global
• Oversee offline and online digital acquisition channels including all paid and unpaid media including PR, SEM, social media, CRM, and affiliates
• Responsible for delivering defined ROI, key learnings, reporting and evaluation of partnership impact to drive market share growth, brand awareness and incremental sales based on company goals
• Drive new business through strengthening our relationships with sales channel partners and identifying new opportunities for collaboration

Job Duties

• Conduct outbound email and paid advertising campaigns to generate demand for ORII. From strategy through to implementation and results measurement
• Strategize and execute A/B tests that may touch on on-site messaging, trial length, email engagement, landing pages, pricing, advertising, SEO/SEM, and every other part of the user experience
• Use analytics and metrics (MixPanel, Google Analytics, etc.) to determine which experiments were successful
• Guide or edit copy crafted by various teams to ensure it reflects and maintain the brand voice, and copy style across all channels
• Enjoy developing & executing a social strategy for routinely posting on Twitter/ Facebook/ Instagram to build and grow brand awareness
• Work cross-functionally with marketing, operations, and engineering teams to create and produce content, including video assets
• Compile daily monitoring reports on fan discussion and be responsible for tracking down answers to fan questions. Responding and giving timely replies to followers
• Continuously monitor competition and industry news
• Actively create awareness for ORII by managing our participation in and planning of events, such as conferences, roundtables, talks, exhibitions and showcases
• Contribute to the team by engaging with colleagues to support planning for meetings, off-sites, events, projects, and professional growth

Experience and Requirements

• 2-3 years of experience in marketing or advertising agency
• Proven track record of successfully executing on complex projects from start to finish with minimal guidance
• Having experience with running ads on Facebook, Google Adwords plus growth hackings tools such as Optimizely for A/B Testing, MailChimp for email marketing campaigns, HubSpot for CRM, sales and marketing purposes, Zapier to automate workflows
• Experience in offline marketing responsibilities are not limited to partnerships, events, creative communications and public relations
• Solid attention to details
• Ability to grasp complex logic and apply it throughout the customer journey and conceptualize messaging accordingly
• Exceptional communication skills, preferably with prior professional experience presenting to clients, prospects, or partners
• Experience in the IoT wearable space is a plus
• High adaptability, willingness to learn, and enjoy the challenges of working with a diverse range of people and projects.
• A good sense of humor is always a must!

Details

• Willing to sponsor working visa for qualified candidates
• MPF and health insurance
• Salary HKD$18 - 20K plus per month depending on experience
• Introduce yourself to us with writing samples

If you have a hunger to build something new and you have what it takes to join a dynamic, experienced team, we want you on board!