Position: Digital Marketing Specialist (DMS)

Company: SPARX Logistics/VIPOPCO LTD

Reporting Relationship: Director of Business Development and eCommerce

Location: Hong Kong

Website: www.sparxlogistics.com www.vipop.com 

Context & Purpose of the Role

The company runs logistic & e-commerce business. According to the plan, the company needs a strong performer employee dedicated to digital marketing activities in order to enhance company website visitors, real online customers, marketing campaigns.

Key Responsibilities

• Market knowledge: the candidate needs to know the eCommerce market (focus on China and Asia) in terms of existing incumbent online marketplaces/platforms, competition
• E-Selling: DM Specialist has to run e-Commercial activities in order to

ü  reach large numbers of online prospects (Display)

ü  convert them into real buyer customers (Acquisition)

ü  engage returning customers through successfully delivery and high customer satisfaction (Retention), cross-selling and up-selling

ü  manage churning customers, reactivating them with special offers, managing their complaints (Churn Management)

ü  promote the products through social media, mkt campaign (PPC, organic search, affiliation), PR and press activities (Digital Advertising)

ü  running weekly/monthly reporting and monitoring the main KPIs

Stakeholder management: as a member of a global and well-established company and reporting to the Director of Business Development and e-Commerce, it is critical that the DM Specialist has the necessary gravitas and influencing skills to face-off daily with colleagues of logistic department and stakeholders within the business. The DM Specialist will work very closely with the Logistic (warehousing)/IT/Accounting team in Hong Kong and Shanghai, but also Asia.

Essential Competencies

• Business or Marketing Degree.
• Fluency in Mandarin Chinese and English is required.

Al least 3 years experience within the eCommerce market (e.g. famous eCommerce platforms) are required or ownership of own platform.