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Content Marketing Manager

ZhenHub

  • Company Industries:Others

Job Information

  • Post Date:2017-12-08
  • Career Level:Middle
  • Location:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Full Time, Part Time
  • Job Function:Marketing - Market Research  Marketing - Marketing Communication  Public Relations - Copy-writing  

Job Description

Content Marketing

ZhenHub’s mission is to sustainably connect the world through technology and logistics. Through our global platform of warehouses and fulfilment centers, we’re building a company that will help millions of businesses reach customers from all 4 corners of the world. Whether we are creating new products or helping a small business expand its reach, people at ZhenHub are builders at heart.

This position will be directly responsible for developing the world’s most advanced logistics system. ZhenHub is looking for the most talented people from every field to support a global platform that already spans 10 countries and over 1 million transactions. Ideal candidates will have the ability to formulate and deliver solutions in a timely manner; a willingness to go above and beyond and research; and the ability to scale the platform to the next level. Success in this position requires exceptional attention to detail yet at the same time seeing the overall picture. The candidate must show exceptional ability with words, simplify complex ideas and scour the corners of the web for reliable information. The ability to thrive in a dynamic, team-focused environment and a passion for achieving results. This position is full-time and located in our Hong Kong office.

Requirements

  • Proactive, team player with great time-management skills
  • Fluent in English
  • Excellent overall writing skills in a number of different style/tones
  • Impeccable spelling and grammar
  • An understanding of consumers and what motivates them online
  • Great research, organizational and learning skills
  • Thorough comprehension of word-processing software like Microsoft Word and 
  • Google Docs
  • An understanding of formatting articles on the web 

  • Familiarity with keyword placement and previous marketing experience is a
bonus 


Responsibilities 


  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
  • Collaborates across departments to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
  • This role requires a brand publisher mindset: to create content our audience is looking for, and then to optimize the path to conversion
  • Basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
  • Analyze and present content and social media performance
  • Experience with Wordpress/Squarespace, Google Analytics and SEO is preferred
  • Participate in planning and strategizing for inbound marketing campaign execution including content schedule
  • Develop benchmarks and goals for each campaign and ensure they are reached (you will receive guidance) 


Company Info

ZhenHub’s mission is to sustainably connect the world through technology and logistics. Through our global platform of warehouses and fulfilment centers, we’re building a company that will help millions of businesses reach customers from all 4 corners of the world. Whether we are creating new products or helping a small business expand its reach, people at ZhenHub are builders at heart.

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