Content Marketing Manager – Digital and Social Media
Asia Television Digital Media Limited
- Company Industries:Media / Publishing / Printing
Job Information
- Post Date:2017-11-30
- Location:Not Specified
- Salary:Salary negotiable
- Employment Type:Full Time
- Job Function:Others Marketing - Brand / Product Management Marketing - Marketing Communication
Job Description
The Job:
- Report to the Director, Content Marketing and Operation to formulate & implement social media and content marketing strategies for an OTT / Video on Demand entertainment platform
- Drive traffic and engagements through marketing campaigns across various digital and social media outlets to achieve business ROI.
- Develop and manage engaging content for social media and our digital platforms. Work closely with content production and product teams to plan and produce creative messaging
- Plan and manage social media initiatives to maximize stickiness and meet business needs
- Measure and analyze website and online campaign performance including social media, SEO, SEM to optimize effectiveness
- Responsible for the marketing budget, coaching and supervising subordinates
- Be proactive and creative in contributing content development, consumer marketing and social media insights & research through ongoing study of the latest entertainment trends
The Person:
- Degree holder in Marketing, Digital Marketing or Communication
- 5 years or above in digital marketing or digital marketing agency. Strong in digital and social media with previous experience in entertainment industry a plus
- Creative, self-motivated and a good team player
- Strong writing skills of English and Chinese
- Good sense of current and emerging trends in the social media landscape
- Proficient in MS Office. Knowledge in photoshop an asset
- Candidate with less experience can consider the role of Assistant Content Marketing Manager
We offer competitive remuneration package to the right candidate. Please submit your CV, current and expected salary by clicking 'Apply Now' below.
Please note that the submitted information will be used for recruitment purpose only.
Company Info
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