Qualification

• University degree in Marketing/ Public Relations/ Communications/ Advertising/ Brand Management
• At least 7+ years' relevant experiences in brand management or the above related disciplines

Job description

• Developing effective marketing frameworks and plans for all local offices
• Defining strategically on medium and long term brand direction
• Develop product positioning and messaging that differentiates the products in different markets
• Driving strong brand positioning and image in various markets, including but not limited to Hong Kong, Singapore, Taiwan, Korea, China, India
• Develop marketing strategy and manage the marketing programs that drive demand in different markets
• Working with product, design, and other teams to promote our products and brands in all channels, from inbound to outbound, from online to offline
• Work with sales and corporate teams to grow new leads, develop the sales tools that support the selling process of the products
• Plan the launch of new products or campaigns and manage the cross-functional implementation of the plan
• Work together with different teams to optimize our marketing automation and lead nurturing processes through all channels
• Establish closed-loop analytics with sales to understand our customers, and continually refine our process to convert customers
• Communicate with different countries and audit the brand image
• Organize and attend regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams
• Liase with and manage creative, design and other external agency partners, ensuring optimal resourcing
• Manage analytics and reporting for brand health and marketing activities
• Developing marketing tools and campaigns at a regional level to support local teams and ensure effective deployment within brand guidelines
• Manage and track brand marketing budgets and ensure effective budget use
• Work with Finance and Operations on resource forecasting and actualizing

Skills

• Fluent in English and Chinese
• Excellent stakeholder management skills
• Good organizational skill
• A quick learner with a positive can do attitude
• Strong listening, and relationship-building skills in a project-driven environment
• Strong interpersonal, communications and presentation skills
• Ability to communicate and interact across position levels, including executive leadership and senior management
• Fast-paced and self-motivating working style
• Team oriented with a collaborate style
• Mature, detail-minded and good management skills
• Pleasant and able to work independently and effectively